# Japanese Underwater Fashion Shoots Alix Malka By Pearl | Published 2008-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-japanese-fashion-shoot-alix-malka References: [wickedhalo.blogspot](http://wickedhalo.blogspot.com/2008/08/subaquatic-beauty.html) Underwater fashion shoots are definitely a trend. Trendhunter has previously covered a [haute couture shoot](https://www.trendhunter.com/trends/chanel-spring-summer-2026) without models. Here, the lovely poses of an aquatic beauty, Marcelina Sowa, are captured with delicately swirling fabric and hair in a way that can't be done on land. The absolutely stunning pictures were taken for a Japanese magazine, Numero Tokyo. Parisian born, Alix Malka is a highly sought after [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) whose work shows his obsession with colour and his flair for original and sophisticated styles. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Underwater Fashion Shoots:** The trend of capturing fashion shoots underwater offers a unique and visually captivating aesthetic. - **High Fashion Underwater:** The niche market for high fashion underwater photography presents opportunities for innovative concepts and techniques. - **Underwater Beauty Photography:** The trend of underwater beauty photography allows for artistic exploration and the creation of ethereal and dream-like imagery. ### Industries Being Reshaped - **Fashion Photography:** The fashion photography industry can explore new avenues of creativity by incorporating underwater shoots and techniques. - **Magazine Publishing:** The magazine publishing industry can tap into the trend of underwater fashion shoots to create visually striking and unique publications. - **Fashion Design:** Fashion designers can use the inspiration from underwater fashion shoots to create innovative and unconventional designs. ## Related on Trend Hunter - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md)