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# Underwater Haute Couture
Songe de Robes Fashion Shoot Without Models

By Pearl | Published 2008-07-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-haute-couture-songe-de-robes-fashion-shoot
References: [stylefrizz](http://stylefrizz.com/200807/songe-de-robes/) & [fashion-ation.net](http://www.fashion-ation.net/category/women/post/48/stiletto-magazine-songe-de-robes-france.aspx)

Raphael Dallaporta's amazing underwater shots of dresses designed by [top fashion designers](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) proves that supermodels are really not necessary to showcase designer creations.

This is [haute couture](https://www.trendhunter.com/trends/audi-car-couture) like you've never seen before. Not only are there no models, but there is also no runway, no makeup, no exotic location and a whole host of other things usually associated with a [fashion show or shoot](https://www.trendhunter.com/trends/chinese-golden-age-models).

He took these pictures for Stilleto magazine. The work of Christian Lacroix, Givenchy, Chanel, Marizio Galante and Giorgio Armani are all featured. Taking underwater fashion pictures is becoming a serious trend.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Underwater Fashion Photography:** Disruptive innovation opportunity: Develop specialized cameras or equipment to capture high-quality underwater fashion shots without the need for models.
- **Virtual Fashion Shows:** Disruptive innovation opportunity: Create immersive virtual reality experiences that allow fashion designers to showcase their creations without the need for physical runway shows or models.
- **Sustainable Fashion:** Disruptive innovation opportunity: Explore eco-friendly materials and production techniques to design underwater haute couture that is both visually stunning and environmentally conscious.

### Who This Affects Most

- **Fashion Photography:** Disruptive innovation opportunity: Integrate artificial intelligence and machine learning algorithms to automate the process of selecting the best underwater fashion shots from a large pool of images.
- **Virtual Reality:** Disruptive innovation opportunity: Develop virtual reality platforms specifically tailored for fashion designers to host virtual fashion shows, allowing global participation and reducing costs.
- **Sustainable Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers and environmental experts to create a circular economy model for underwater haute couture, promoting recycling and upcycling of materials.

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