# Ethereal Underwater Fashiontography Zena Holloway Models Are Heavenly By Elsa Blaine | Published 2009-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-fashion-photography-zena-holloway References: [kingdomofstyle.typepad](http://kingdomofstyle.typepad.co.uk/my_weblog/2009/03/another-aquatic-post-here-which-is-rather-odd-considering-i-myself-have-the-swimming-prowess-of-a-piece-of-lead-pipe-perhap.html) & [zenaholloway](http://www.zenaholloway.com/zena.html) The [underwater fashion photography](https://www.trendhunter.com/trends/ariel-swipe) by Zena Holloway looks so weightless that it appears the models are floating in outer space. The shots with the sky and clouds above could have surely have been taken in the heavens. Holloway creates a floating fantasy world where hair is always full of volume and [high heels don't hurt your feet](https://www.trendhunter.com/trends/cloudzone-moon). **Implications** - This collection of amazing photography will definitely transport you out of the mundane and into a place where your imagination can run free. These photographs by Zena Holloway are a superb example of what is possible when talent meets artistic vision. A must see. Make sure you check out Zena’s “Waterbabies” collection previously featured on Trend Hunter. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Underwater Fashion Photography:** Disruptive innovation opportunity: Explore the use of underwater photography in fashion campaigns to create ethereal and otherworldly visuals. - **Floating Fantasy World:** Disruptive innovation opportunity: Create immersive experiences or virtual reality platforms that transport users into a world of weightless beauty and imagination. - **Talent Meets Artistic Vision:** Disruptive innovation opportunity: Develop platforms or collaborations that bring together diverse talents and artistic visions to create captivating visual experiences. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Incorporate underwater photography techniques into fashion campaigns to create unique, otherworldly visuals. - **Immersive Experiences:** Disruptive innovation opportunity: Design and develop immersive experiences using virtual reality or augmented reality technologies that transport users into fantasy worlds. - **Visual Arts:** Disruptive innovation opportunity: Foster collaborations between artists, photographers, and designers to push the boundaries of traditional visual art and create captivating experiences. ## Related on Trend Hunter - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)