# Floating Dreamtography 'Underwater Dream' by Michael Howard Photography Dazzles By Marissa Brassfield | Published 2010-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-dream References: [behance.net](http://www.behance.net/Gallery/Underwater-Dream/425332) & [michaelhowardphoto](http://www.michaelhowardphoto.com/) We can't get enough of underwater photography here at Trend Hunter, and 'Underwater Dream' by Michael Howard Photography is the latest photo shoot to catch my eye. The photo shoot is transcendent and ethereal, and Howard does an excellent job at creating scenes that are as [fluid and surreal](https://www.trendhunter.com/trends/optical-flow) as the sweetest of dreams. See more shots of 'Underwater Dream' above, and keep clicking for more fantastic [underwater shoots](https://www.trendhunter.com/trends/coral-soaps-collection). **Implications** - Since society has become so saturated with advertising, consumers have gradually become desensitized to their images. They now require [surreal or shocking graphics in advertisements](https://www.trendhunter.com/trends/dreamies-treats) in order for the brands message to be effective; they are more memorable and spark discussion. Companies should incorporate these features into their marketing campaigns if they wish to appeal to their desired demographics. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Surreal Advertising Graphics:** The need for surreal and shocking graphics in advertising to captivate desensitized consumers. - **Fluid and Ethereal Photography:** The use of underwater photography to create transcendent and dream-like imagery. - **Memorable Marketing Campaigns:** The importance of incorporating surreal and shocking features in marketing campaigns for better audience appeal and discussion. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to develop unique graphics and visuals that captivate desensitized consumers. - **Photography:** Potential for photographers to explore underwater photography and create ethereal and dream-like imagery. - **Marketing:** Opportunity for marketers to design memorable campaigns by incorporating surreal and shocking elements. ## Related on Trend Hunter - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Aquatic Fitness-Focused Innovations](https://www.trendhunter.com/trends/aquatic-fitness.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md)