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# Magically Mesmerizing Water Imagery
Underwater by Baiba Ladiga

By Meghan Young | Published 2013-08-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-by-baiba-ladiga
References: [behance.net](http://www.behance.net/gallery/Underwater/9695685) & [ladiga](http://www.ladiga.com/)

No matter how many photoshoots are done beneath water, they never get tired; Underwater by Baiba Ladiga, a stylist based in Shanghai, China, is a prime example of why that is the case. Utterly mesmerizing, the magical images look like something out of this world. As though straight out of a fantasy film, the models float enchantingly in a dark void. What sets these images apart from other similar ones is the [use of fabrics](https://www.trendhunter.com/trends/biomimicry-fashion). Not only do the outfits cling and float in a visually striking manner, their are also [sheets floating](https://www.trendhunter.com/trends/optical-flow) beyond the models.

Underwater by Baiba Ladiga was captured by photographer Ele Jin and stars a group of [synchronised swimmers](https://www.trendhunter.com/trends/shells-jewel-collection) hailing from Shanghai.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 85% | Activity: 82% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Underwater Photography:** Developing underwater photography techniques and technology can lead to more creative and innovative underwater images.
- **Fabric and Textile Integration:** The integration of fabrics and textiles in underwater photography can create more visually striking images and opens up more opportunities for advertising and fashion industries.
- **Synchronized Swimming:** Synchronized swimming can be an avenue for creativity and artistry, leading to more unique and captivating underwater visuals.

### Where This Applies

- **Advertising:** Incorporating mesmerizing and striking underwater imagery in advertising can capture viewers' attention and evoke emotions, raising brand awareness and increasing sales.
- **Fashion:** The use of fabric and textile in underwater photography can showcase the versatility of fabrics, leading to more innovative and creative swimwear designs.
- **Photography Equipment Manufacturing:** There is an opportunity for the development of new and improved underwater photography equipment that can enhance image quality and make underwater photography more accessible to photographers and enthusiasts.

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