# Tea Time Fairytales 'Underthetableland' Shows Whimsical, Childlike Imagination at the Dinner Table By Marissa Brassfield | Published 2010-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underthetableland References: [behance.net](http://www.behance.net/Gallery/Underthetableland/499458) & [flickr](http://www.flickr.com/photos/panchdg) 'Underthetableland' is an adorable, whimsical project by Francisco Andriani, Florencia Buraschi and Candela Carreras that takes a childlike approach to [tea time](https://www.trendhunter.com/trends/melon-afternoon-tea). Using the sort of imagination that's often lost as we transition into adulthood, 'Underthetableland' shows a little girl who is transformed into a queen after having a spot of tea. During her reverie, the little girl in 'Underthetableland' is joined for tea by [geometric creatures](https://www.trendhunter.com/trends/afterglow-1), a scene that reminds me of '[Alice in Wonderland](https://www.trendhunter.com/trends/alices-adventures-collection).' Adorable! ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Imaginative Experiences:** Opportunity to create immersive dining experiences that transport adults back to their childlike imagination. - **Nostalgic Retro Themes:** Opportunity to incorporate nostalgic and retro themes in products and experiences to evoke feelings of comfort and familiarity. - **Transformative Tea Time Rituals:** Opportunity to elevate and transform the traditional tea time ritual into a magical and memorable experience. ### Where This Applies - **Hospitality & Events:** Disruptive innovation opportunity for hotels, restaurants, and event organizers to create unique and immersive experiences that cater to adults seeking whimsical nostalgia. - **Children's Entertainment:** Opportunity to incorporate elements of whimsical and imaginative storytelling to captivate and engage young audiences. - **Product Design:** Opportunity for product designers to create tea sets, tableware, and accessories that embrace whimsical and retro themes, appealing to nostalgic consumers. ## Related on Trend Hunter - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Teatime-Inspired Toys](https://www.trendhunter.com/trends/musical-tea-set-toy.md) - [Fantastical Brewing Experiences](https://www.trendhunter.com/trends/the-cauldron-nyc.md) - [Playful Tableware Objects](https://www.trendhunter.com/trends/creative-dining-experience.md) - [Imaginative Mushroom Lamps](https://www.trendhunter.com/trends/white-rabbit-england.md) - [Eye-Catching Tabletop Designs](https://www.trendhunter.com/trends/tabletop-design.md) - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Connected Communicative Tea Sets](https://www.trendhunter.com/trends/gptea-set.md)