# Understated Sportswear Editorials The Ones 2 Watch 'All That' Story Boasts Effortlessly Cool Style By Jana Pijak | Published 2016-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/understated-sportswear References: [theones2watch](http://theones2watch.com/editorial/women/27558/) & [sophiakahlenberg](http://sophiakahlenberg.com) Since Normcore and minimalist fashions continue to reign in the street style sphere, it's no surprise that understated sportswear is not fading from the mainstream. The Ones 2 Watch 'All That' editorial spotlights athletic-themed clothes that are modeled by LONDON MGT face Caitlin. Photographer Sophia Kahlenberg captures the series that promotes effortlessly cool and comfortable wardrobe staples. Styling for All That is courtesy of Lauren Dietze who collaborates with beauty artist Clair Leighton. While Dietze opts for layered t-shirts, tanks and track pants from labels like [adidas](https://www.trendhunter.com/trends/zne-collection), [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) and Topshop, Leighton opts for an understated beauty routine of straight tresses and natural cosmetics. This [understated sportswear editorial](https://www.trendhunter.com/trends/stein) is reflective of the fashion industry's continuous obsession with athletic gear that is not only practical but also elegantly paired. Image Credit: Sophia Kahlenberg ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Normcore Fashion:** The continued popularity of Normcore and minimalist fashions present opportunities for disruptive innovation in creating stylish and comfortable sportswear. - **Athleisure Trend:** The mainstream demand for understated sportswear reflects the growing athleisure trend, offering opportunities to develop fashionable workout attire that seamlessly transitions from the gym to everyday wear. - **Minimalist Beauty:** The understated beauty routine featured in the editorial highlights the potential for disruptive innovation in creating minimalist beauty products and routines that emphasize natural looks. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the potential of normcore fashion and athleisure trends to create stylish and practical sportswear for the mainstream market. - **Sportswear:** Sportswear brands can capitalize on the demand for understated sportswear by offering fashionable and comfortable athletic attire that aligns with the athleisure trend. - **Beauty:** The beauty industry can develop innovative minimalist beauty products and routines that cater to the growing preference for natural and understated looks. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md)