# Understated Jewelry Catalogs WWAKE's Accessory Lookbook Boasts Simplistic Adornments By Jana Pijak | Published 2015-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/understated-jewelry References: [wwake](http://wwake.com/collections/counting-collection) & [wwake](http://wwake.com/collections/counting-collection) WWAKE is an understated jewelry brand whose latest catalog illustrates its low-key vision. The accessory label's pieces include [stone-accented bracelets, rings and earring accessories](https://www.trendhunter.com/trends/aaria-london) that are adorned with opal, emerald and tanzanite stones along with a combination of black and white diamond speckles. Designed with the [minimalist fashionista](https://www.trendhunter.com/trends/minimalist-ai-jewelry) in mind, this [understated jewelry range](https://www.trendhunter.com/trends/standout-essentials) is far from over-the-top and instead embraces a quieter air of opulence. Its lookbook follows this simplistic concept and features hidden faces and figures. The earthy catalog is visually bold and borrows its theme from modern art that celebrates minimalism. Overall, this range will appeal to a myriad of accessory fans -- especially ones who aren't keen on overtly ornate jewelry pieces. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Understated Jewelry:** Minimalist designs for jewelry pieces in an understated manner. - **Low-key Vision:** Designing catalogs and lookbooks that embrace quieter air of opulence. - **Simplistic Adornments:** Emphasizing minimalism in designing bracelets, rings, earrings, and other jewelry accessories. ### Sectors Adopting This - **Fashion Accessories:** Fashion accessories retailers can tap into minimalist trends to appeal to modern shoppers. - **Luxury Goods:** Jewelry brands can innovate by offering understated pieces to cater to customers who prefer subtlety over ornate designs. - **Digital Marketing:** Digital marketing agencies can create visually bold campaigns that borrow minimalist themes to promote low-key luxury brands like WWAKE. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Stunningly Minimalist Jewelry Capsules](https://www.trendhunter.com/trends/2025-mothers-day-collection.md) - [Elegantly Timeless Jewelry Essentials](https://www.trendhunter.com/trends/standout-essentials.md) - [Minimalist Bridal Accessories Collections](https://www.trendhunter.com/trends/bridal-accessories-collection.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Minimalist Jewelry Brands](https://www.trendhunter.com/trends/barebone.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md)