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# Understated Fall Fashion
Glassbook Magazine's D'Automne Editorial is Effortlessly Elegant

By Jana Pijak | Published 2014-09-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/understated-fall-fashion
References: [glass-book](http://www.glass-book.com/v2/dautomne/)

Photographer Ruo Bing Li captures understated fall fashions in 'D'automne', an editorial for Glassbook Magazine. The image series embodies and effortlessly elegant air and features Next Model Management Canada face Kristin Zakala.

Styling for this image series is courtesy of Jennifer Zhao and features pieces from Zara, Club Monaco and Topshop among other retailers.

Makeup and hair styling for 'D'automne' is the work of talented beauty expert Rhia Amio who creates a fresh-faced and natural look for her red-haired model muse. Overall, this series embraces understated fall fashions and proves less is more when opting for a put-together look. The editorial is all about clean sophistication and highlights simple knit and trouser pairings along with fitted dresses and oversized hat accessories.

Image Credit: Ruo Bing Li

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 82% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Understated Fall Fashion:** Minimalistic fall fashion is gaining traction emphasizing clean sophistication with fitted dresses and knit pairings.
- **Natural Makeup and Hair Styling:** Natural makeup and hair styling are becoming popular, offering opportunities to improve eco-friendly beauty and hair products.
- **Oversized Hats:** The trend of oversized hat accessories highlights an opportunity for millinery and fashion retailers to create new and unique headwear designs.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can shift focus towards minimalistic fall fashion designs while emphasizing eco-friendliness across the supply chain.
- **Beauty and Hair Products:** Beauty and hair product makers can create natural products while prioritizing sustainable packaging and ingredients.
- **Millinery:** Millinery retailers can capitalize on the oversized hat accessories trend by producing new, artistic, and trendy hat designs to cater to a wider audience.

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