# Inspiring Language Ads 'Understanding Changes Everything' is a New Concept from Babbel By Ell Smith | Published 2021-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/understanding-changes-everything References: [adsoftheworld](https://www.adsoftheworld.com/media/film/babbel_understanding_changes_everything) & [babbel](https://www.babbel.com/) [Language learning app Babbel](https://www.trendhunter.com/trends/babbel-speak) has launched a global campaign dubbed 'Understanding Changes Everything' which highlights the power of knowledge and communication. Learning a new language can give new perspectives on life, and Babbel is aiming to recruit new minds with its [inspiring ad spot](https://www.trendhunter.com/trends/typewriter-campaign). The ad features a montage of people from different walks of life as they embark on the journey of learning a new language. Whether its for work, to integrate into a culture, or for self-fulfillment, learning a new language is a privilege and life-changing experience. The ad ultimately encourages small interactions, and small steps that work toward creating a brighter future. The brand's core message is "to inspire conversations that transform your world." Image Credit: Babbel ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 2% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Language Learning Campaigns:** The launch of Babbel's 'Understanding Changes Everything' campaign signifies a growing trend of language learning promotion. - **Multicultural Integration:** The increasing emphasis on learning a new language for cultural integration presents opportunity for industries that focus on diversity and inclusion. - **Empowering Communication:** The power of knowledge and communication highlighted in Babbel's ad suggests a trend towards technology promoting empowerment through language learning. ### Industries Being Reshaped - **Language Learning Apps:** Babbel's language learning app and its new campaign demonstrate the potential for disruption and growth in the language learning app industry. - **Digital Advertising:** As language learning campaigns become more prevalent, the digital advertising industry will see increased demand for creating visually compelling ads to attract new users. - **Diversity and Inclusion Consulting:** The trend of language learning for cultural integration presents an opportunity for growth in the diversity and inclusion consulting industry as businesses seek to become more globally aware and inclusive. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Conversational Language Learning Apps](https://www.trendhunter.com/trends/language-learning-app1.md) - [Gen-Z-Targeted Language Platform Campaigns](https://www.trendhunter.com/trends/duolingo-ads.md) - [Efficient AI Language Learning](https://www.trendhunter.com/trends/lang-ai.md) - [Immersive Language-Learning Apps](https://www.trendhunter.com/trends/travel-echo.md) - [AI Language Assistant](https://www.trendhunter.com/trends/ai-language-assistant.md) - [Inclusivity-Enhancing Campaigns](https://www.trendhunter.com/trends/language-barriers.md) - [Dynamic Visual Communication Platforms](https://www.trendhunter.com/trends/converstory.md) - [AI Language Apps](https://www.trendhunter.com/trends/mobuddy.md)