# Inclusive Free Streaming Iniatitives Cineplex Debuted the 'Understanding Black Stories' Project By Grace Mahas | Published 2020-06-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/understanding-black-stories References: [dailyhive](https://dailyhive.com/toronto/cineplex-understanding-black-stories-free-online) & [store.cineplex](https://store.cineplex.com/promo/understandingblackstories.aspx?ex=20200605_CPS_Homepage_Rotator_Film_-_UnderstandingBlackStories_KeyArt_-_LP) In an effort to spotlight Black filmmakers, [Cineplex](https://www.trendhunter.com/trends/free-popcorn) debuted the 'Understanding Black Stories' initiative which offers [free online access](https://www.trendhunter.com/trends/mobilefriendly-streaming) to its [curated list of movies](https://www.trendhunter.com/trends/tiffinspired-food-beverage). Notable titles include 'Get Out,' 'The Color Purple,' 'Moonlight,' 'Malcolm X,' 'Selma,' 'Just Mercy,' and 'Hidden Figures,' among others. “In a time when many are turning to movies to become informed and empowered, we want to help. This collection of important films was curated to elevate Black stories, artists, and filmmakers and spark discussion. These films are available to view at no cost,” Cineplex wrote on its website. The Understanding Black Stories collection is available for the week and Cineplex reported it would be covering the royalty cost of each film. Image Credit: Cineplex ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Free Online Access:** Opportunity for businesses to offer free online access to curated content and increase audience engagement. - **Spotlighting Underrepresented Voices:** Disruptive innovation opportunity for industries to highlight underrepresented voices and promote diversity in entertainment. - **Promoting Social Discussions:** Initiatives that curate films to drive important social conversations, creating opportunities for businesses to engage with their audiences and contribute to social awareness. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage inclusive initiatives to increase diversity in content and attract a wider audience. - **Streaming Services:** Streaming platforms can explore curated collections that aim to promote social conversations and engage users with important stories. - **Marketing and Advertising:** Marketing and advertising agencies can collaborate with inclusive initiatives to support and promote diverse storytelling, creating new opportunities to connect with socially conscious consumers. ## Related on Trend Hunter - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md) - [Inclusivity-Focused Media Initiatives](https://www.trendhunter.com/trends/reimagine-tomorrow.md) - [Complimentary Cinema Popcorn Offers](https://www.trendhunter.com/trends/free-popcorn.md) - [Inclusive Book Campaigns](https://www.trendhunter.com/trends/freedom-to-read-week.md) - [Upcoming Inclusive Doll Films](https://www.trendhunter.com/trends/black-barbie.md) - [Cultural Social Media Documentaries](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history.md) - [Rare Black Authors Libraries](https://www.trendhunter.com/trends/rare-and-outofprint-books.md) - [Uplifting Breast Cancer Initiatives](https://www.trendhunter.com/trends/uncovered-project.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md)