# Demystifying Wine Bottles 'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine By Laura McQuarrie | Published 2019-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/understand-wine References: [obviouswines](https://www.obviouswines.com/home/#dark-bold) & [prnewswire](https://www.prnewswire.com/news-releases/cheers-obvious-wines-makes-its-national-television-debut-on-abcs-shark-tank-january-27-300785047.html) Various apps, products, services, packaging designs and drinking accessories have been introduced to help consumers better understand wine and make discovery and drinking experiences less serious and more fun. Obvious Wines sets itself apart with not just a collection of [vegan-friendly sustainable wines](https://www.trendhunter.com/trends/bee-lightly-wines) but also [user-friendly labels that educate](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) those who are new to the world of wine. Obvious Wines' product collection includes simply named products like N0 01 Dark & Bold and N0 02 Bright & Crisp, which are paired with modern, easy-to-understand labels. On the bottles, Obvious Wines shares information such as where the wine is from, the percentage of a certain kind of wine that goes into the making of each blend, [food pairings](https://www.trendhunter.com/trends/wine-personality-test), sustainable initiatives and tasting notes. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Simplified Wine Labels:** Using easy-to-understand labels to help consumers navigate and better understand wine. - **Vegan and Sustainable Wines:** Offering vegan-friendly and sustainably produced wines. - **Consumer Education:** Providing consumers with information to better understand and appreciate wine. ### Where This Applies - **Wine Industry:** Opportunities for wineries and wine brands to attract new consumers with informative and user-friendly labeling. - **Sustainability Industry:** An opportunity to emphasize sustainable and ethical practices in wine production. - **Educational Industry:** Potential for educational programs and courses on wine appreciation and understanding for wine enthusiasts and professionals. ## Related on Trend Hunter - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Approachable Natural Wines](https://www.trendhunter.com/trends/natural-wines.md) - [Casual Enjoyment Bottled Wines](https://www.trendhunter.com/trends/nice-wines.md)