# Historical Art on Currency Gazeta Mercantil Ads By Melissa Goldberg | Published 2008-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/understand-the-real-value-of-moneyman-economic-advertising References: [gothamist](http://gothamist.com/2008/05/15/brazilian_busin.php?gallery3160Pic=3#gallery) Take a look at this new [advertising campaign](https://www.trendhunter.com/trends/beige-billboards) from Brazilian business newspaper, Gazeta Mercantil. These [print ads](https://www.trendhunter.com/trends/royal-ontario-museum) are sure to cause controversy, as they show the Dollar, Euro and Yen displaying important events that took place in each area of the world. "For the U.S., that means 9/11, pot, oil, war and Arlington Cemetery,' Gothamist says. "The slogan? 'Understand the real value of money': man. The only thing missing is an image of Che Guevara bayoneting George Bush as he bites into the neck of the Statue of Liberty, but with a little photoshop, this could make the perfect [dorm room conversation piece](https://www.trendhunter.com/trends/mwcurated). High res versions are here, so go nuts, hippies." Pedro Izique is the creative illustrated behind these JWT, São Paulo ads. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Historical Art on Currency:** Opportunity for banks and financial institutions to create unique and engaging advertising campaigns by incorporating historical events on currency. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertising agencies to develop thought-provoking campaigns that incorporate historical art on currency. - **Banking:** Opportunity for banks to attract attention and engage customers by featuring currency designs that depict important historical events. - **Financial Services:** Possibility for financial service providers to offer customized currency designs that commemorate significant historical events. ## Related on Trend Hunter - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md)