# Screen-Integrated Mobile Phones Oppo Reveals a Device with the First Under-Screen Selfie Camera By Daniel Johnson | Published 2019-06-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/underscreen-selfie-camera References: [theverge](https://www.theverge.com/2019/6/26/18759380/under-display-selfie-camera-first-oppo-announcement) & [oppo](https://www.oppo.com/en/) Cellphone manufacturers have been undergoing the technical challenge of [increasing screen size](https://www.trendhunter.com/trends/huawei-mate-x7), but integrating the screen with an under-screen selfie camera may be an innovative solution. Oppo is the first company to develop the under-screen selfie camera. The display is made from transparent material, and a re-engineered pixel system allows light to pass through the screen so the camera can operate. The company also indicates that the display will not be limited as a result of the camera underneath it. Oppo has also stated that algorithms have been implemented to protect the under-screen selfie camera. The algorithms act to protect against potential camera issue including haze, glare, and color cast. Oppo has not set a date to put the device on the market but the company would like to do so, "in the near future." Image Credit: Oppo ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Screen-integrated Mobile Phones:** Integrating the screen with an under-screen selfie camera presents a disruptive innovation opportunity for cellphone manufacturers. - **Increased Screen Size:** Increasing screen size while maintaining functionality and quality presents a disruptive innovation opportunity for cellphone manufacturers. - **Algorithmic Camera Protection:** Implementing algorithms to protect against potential camera issues presents a disruptive innovation opportunity for cellphone manufacturers. ### Sectors Adopting This - **Mobile Phone Manufacturing:** The integration of screen and under-screen selfie camera opens up disruptive innovation opportunities in the mobile phone manufacturing industry. - **Display Technology:** Developing transparent displays and re-engineered pixel systems presents a disruptive innovation opportunity in the display technology industry. - **Image Processing Software:** Creating algorithms to protect against camera issues presents a disruptive innovation opportunity in the image processing software industry. ## Related on Trend Hunter - [Under-Display Camera Smartphones](https://www.trendhunter.com/trends/red-magic-8s-pro.md) - [Automatically-Expanding Phone Screens](https://www.trendhunter.com/trends/rollable-screen-smartphone.md) - [Productive Dual-Display Smartphones](https://www.trendhunter.com/trends/oppo-find-n2-flip.md) - [Deluxe Dual-Periscope Smartphones](https://www.trendhunter.com/trends/oppo-find-x7-ultra.md) - [Pocket-Friendly Flip Smartphones](https://www.trendhunter.com/trends/find-n2-flip.md) - [Ring Light-Accented Smartphones](https://www.trendhunter.com/trends/oppo-f27-5g.md) - [Refined Elegance Flip Smartphones](https://www.trendhunter.com/trends/oppo-find-n3-flip.md) - [Miniature Triple-Camera Phones](https://www.trendhunter.com/trends/oppo-find-x8-mini.md) - [Dual-Screen Mobile Phones](https://www.trendhunter.com/trends/dual-screen-phones.md)