# Engaging Unauthorized Ads Underground Supporter Posters Express Enthusiasm for the 2012 Olympics By Amelia Roblin | Published 2012-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/underground-supporter References: [dezeen](http://www.dezeen.com/2012/07/31/underground-supporter-posters-by-rizon/) & [rizon-creative](http://www.rizon-creative.com/) A sad fact is that marketing restrictions prevent many companies from publicizing their sponsorship roles in the London 2012 Olympic Games, and others -- who wish simply to assert their support -- may be deterred from doing so. These Underground Supporter posers were designed by Rizon Creative in a way that exploits the loopholes of the [existing advertising rules](https://www.trendhunter.com/trends/outdoor-advertising-campaign). The visual play in these prints appropriates the red circle from the iconic [Olympic rings](https://www.trendhunter.com/trends/champions-clubhouse) for an adapted logo of the [London Underground](https://www.trendhunter.com/trends/more-ball-games) subway. In one of the Underground Supporter posters, an incomplete set of four colorful loops is displayed, minus the aforementioned ring. In conjunction with the "Sport, not Sponsorship," tagline, this graphic statement champions the significant role of the businesses without voices. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Exploiting Marketing Restrictions:** Finding creative ways to circumvent marketing restrictions can open up new opportunities for businesses. - **Visual Play in Advertising:** Using visual cues and adaptations of well-known logos can create engaging and eye-catching advertisements. - **Championing Unrecognized Businesses:** Highlighting the role of businesses without voices can create a positive public perception and generate support. ### Who This Affects Most - **Advertising:** The advertising industry can explore disruptive innovation opportunities by finding loopholes in marketing restrictions and creating visually engaging campaigns. - **Graphic Design:** Graphic designers can capitalize on the trend of using visual play in advertising by creating unique and attention-grabbing designs. - **Event Sponsorship:** Event sponsorship companies can disrupt the industry by advocating for and championing unrecognized businesses, helping them gain exposure and support. ## Related on Trend Hunter - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)