# Subway Pizza Deliveries Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery By Michael Hemsworth | Published 2023-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/underground-delivery References: [chewboom](https://www.chewboom.com/2023/06/21/pizza-hut-tests-underground-deliveries-in-new-york-city-to-celebrate-release-of-the-teenage-mutant-ninja-turtles-mutant-mayhem-movie/) & [pizzahut](https://www.pizzahut.com)  Enjoying a fresh slice of pizza when riding the subway in New York City just got a whole lot easier thanks to the [Pizza Hut](https://www.trendhunter.com/trends/pizza-hut-4) x Teenage Mutant Ninja Turtles Underground Delivery. The promotional experience requires participants to simply text a turtle emoji to a dedicated hotline number, which will trigger a fresh order of [Pizza Hut pizza](https://www.trendhunter.com/trends/the-hut-lane). The brand then freshly prepares the pizza before delivering it to the Pizza Drop Zone inside the subway staton at Union Square. The Pizza Hut x Teenage Mutant Ninja Turtles Underground Delivery experience has been launched in collaboration between the brands in celebration of the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie. The film is hitting theaters this August 2, 2023. Image Credit: Pizza Hut ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 31% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Subway Pizza Deliveries:** Disruptive innovation opportunity: Expanding food delivery options by partnering with transit systems for convenient on-the-go meals. ### Sectors Adopting This - **Food Delivery Services:** Disruptive innovation opportunity: Integrating with transportation networks to offer seamless food delivery experiences for commuters. ## Related on Trend Hunter - [Film-Themed Pizza Menus](https://www.trendhunter.com/trends/pizza-hut-mutagen-ooze.md) - [Movie-Themed Meal Kit Sweepstakes](https://www.trendhunter.com/trends/old-el-paso-tortilla-pockets-kit.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md) - [Cartoon Turtle-Themed Pizzas](https://www.trendhunter.com/trends/turtle-pizza.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Free Pizza NFTs](https://www.trendhunter.com/trends/pizza-hut-nfts.md) - [Promotional Pizza Rings](https://www.trendhunter.com/trends/crunchy-pizza-rings.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Celebratory Serpent-Shaped Pizzas](https://www.trendhunter.com/trends/grass-turtle-pizza.md)