# Branded Underfunded School Donations Sun-Maid and MrBeast Give $200,000 to Underfunded Schools By Grace Mahas | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/underfunded-school References: [youtube](https://www.youtube.com/watch?v=STiUV6XXG4E) & [prnewswire](https://www.prnewswire.com/news-releases/sun-maid-feeds-imaginations-with-youtube-icon-mrbeast-and-beast-philanthropy-for-back-to-school-video-301605387.html)  Just in time for back-to-school season, Sun-Maid, the iconic raisin brand, and [YouTube](https://www.trendhunter.com/trends/feastables) star MrBeast have joined forces for an endearing back-to-school giveaway totaling around $200,000. The pair donated busloads of snacks and school supplies to underfunded schools. Some noteworthy donations include a brand-new [STEM Lab](https://www.trendhunter.com/trends/fritolay-variety-pack), a $10,000 cash gift to a beloved lunch lady, and a brand-new car to a teacher who has faced unlucky times. "Sun-Maid thrives on fostering the imaginative spirit in kids, which starts by getting them the snacks and supplies they need to kick off the school year right. For us, we couldn't think of a better match than Beast Philanthropy and MrBeast – who are among the most innovative and charitable groups on YouTube," said Harry Overly, President & CEO of [Sun-Maid Growers](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve) of California. The partnership between Sun-Maid and Beast Philanthropy highlights 'kids helping kids,' a mantra brought to life through Sun-Maid's Board of Imagination. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Back-to-school Philanthropy:** Sun-Maid and MrBeast collaboration with underfunded schools sets a trend for corporate philanthropy during the back-to-school season. - **Brand and Influencer Partnership:** Collaboration between Sun-Maid and MrBeast sets a trend for brand and influencer giving. - **Kids Helping Kids:** Sun-Maid's Board of Imagination exemplifies the trend of companies engaging children to support other children in need. ### Where This Applies - **Food and Beverage:** Sun-Maid's collaboration with underfunded schools opens up disruptive innovation opportunities for food and beverage companies to take part in philanthropic activities that support educational communities. - **Education:** The partnership between Sun-Maid and MrBeast highlights opportunities for for-profit organizations engaged in education to adopt philanthropic activities during specific periods such as the back-to-school season. - **Influencer Marketing:** Brand and influencer partnerships like Sun-Maid and MrBeast's open possibilities to combine marketing and philanthropy initiatives. ## Related on Trend Hunter - [Educator-Supporting Fruit Snack Campaigns](https://www.trendhunter.com/trends/give-fruitfully.md) - [Content Creator Chocolate Bars](https://www.trendhunter.com/trends/feastables.md) - [Gen Alpha Meat Snacks](https://www.trendhunter.com/trends/mrbeast-partners.md) - [Soda-Branded Scholarship Fundraisers](https://www.trendhunter.com/trends/fanraiser.md) - [Playful Back-to-School Sweepstakes](https://www.trendhunter.com/trends/sunkist-merch.md) - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Charitable Limited-Edition Snack Initiatives](https://www.trendhunter.com/trends/snackgiving-campaign.md) - [Vlogger-Themed Meal Boxes](https://www.trendhunter.com/trends/mrbeast-box-meal.md) - [Anniversary-Celebrating Educational Initiatives](https://www.trendhunter.com/trends/jenna-bush-hager.md)