# Cooling Undereye Primers Becca Cosmetics' Anti-Fatigue Under Eye Primer Reduces Lines & Puffiness By Laura McQuarrie | Published 2018-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/undereye-primer References: [hellogiggles](https://hellogiggles.com/beauty/makeup/eyes/becca-cosmetics-bright-eyes-under-eye-collection/) & [beccacosmetics](https://www.beccacosmetics.com/shop/becca-bright-eyes/anti-fatigue-under-eye-primer.html) BECCA Cosmetics recently launched its Bright Eyes Collection, which includes a trio of products—a setting powder, a brightening corrector and an undereye primer—that are devoted to tackling common concerns with the delicate eye area. The Anti-Fatigue Under Eye Primer is a blue-tinted balm that provides a cooling effect to soothe the skin and [reduce puffiness](https://www.trendhunter.com/trends/depuff-eye-gel). Some of the key ingredients in the product include caffeine, cucumber and antioxidant-rich matcha green tea. In the process of treating fine lines, puffiness and [dark circles](https://www.trendhunter.com/trends/eye-brighteners), the product also promises to create a smooth, crease-free canvas for makeup to be applied atop of. For the best results, the brand recommends warming the [undereye balm](https://www.trendhunter.com/trends/energizing-eye-balm) slightly between the fingertips and patting it under the eyes and along the orbital bone. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Undereye Primers:** Opportunity for creating innovative undereye primers that address common concerns with the delicate eye area. - **Cooling Effect:** Potential to develop products with a cooling effect to soothe the skin and reduce puffiness. - **Antioxidant-rich Ingredients:** Growing demand for products that include antioxidant-rich ingredients to treat fine lines, puffiness, and dark circles. ### Industries Being Reshaped - **Beauty and Cosmetics:** Beauty brands can tap into the undereye primer market and develop products that cater to specific concerns and provide a smooth canvas for makeup application. - **Skincare:** Skincare companies can explore the use of cooling ingredients and create products that target the delicate eye area, reducing puffiness and improving the appearance of fine lines. - **Wellness:** Wellness brands can incorporate antioxidant-rich ingredients in their products to promote healthier skin and address common undereye concerns. ## Related on Trend Hunter - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Filler-Effect Eye Creams](https://www.trendhunter.com/trends/fill-fix-undereye-cream.md) - [Skin-Prepping Under Eye Skincare](https://www.trendhunter.com/trends/bright-eyes-under-eye-patches.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md)