# Tarp-Like Tech Packs The Undercoverism SS10 Backpack is Durably Chic By Meghan Young | Published 2010-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/undercoverism-ss10-backpack References: [swipelife](http://swipelife.com/2010/02/19/undercoverism-springsummer-2010-backpack/) & [undercoverism](http://www.undercoverism.com) I'm a little on the fence about what to think about the Undercoverism SS10 backpack. First of all, I understand that it's for a male and therefore not targeted to me, but the reason I'm on the fence is because I do like it. Clearly masculine, the [Undercoverism SS10 Backpack](https://www.trendhunter.com/trends/sprayground-x-dune) looks super durable, and that's what I appreciate most about it. Its [rugged look](https://www.trendhunter.com/trends/yeti-ranchero) also suits the whole [military/grunge look](https://www.trendhunter.com/trends/undercover-5) that is becoming more popular even as I write--for both guys and girls. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Durably Chic Backpacks:** Opportunity to disrupt the backpack industry by creating products that are both fashionable and sturdy for consumers seeking both durability and style. - **Military/grudge Inspired Fashion:** Opportunity to disrupt the fashion industry by creating designs that blend military and grunge aesthetics, appealing to those seeking a rugged and edgy look. - **Gender-neutral Backpacks:** Opportunity to disrupt the gendered retail industry by creating backpacks that are not targeted to a specific gender, appealing to a wider customer base seeking products that aren't limited by stereotypes. ### Where This Applies - **Backpack Industry:** Opportunity to disrupt the backpack industry by creating products that are both fashionable and sturdy for consumers seeking both durability and style. - **Fashion Industry:** Opportunity to disrupt the fashion industry by creating designs that blend military and grunge aesthetics, appealing to those seeking a rugged and edgy look. - **Retail Industry:** Opportunity to disrupt the gendered retail industry by creating backpacks that are not targeted to a specific gender, appealing to a wider customer base seeking products that aren't limited by stereotypes. ## Related on Trend Hunter - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Cargo Pocket-Adorned Backpacks](https://www.trendhunter.com/trends/general-research-parasite-bag.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md)