# Combative Lookbooks The Undercover UNDERMAN Lookbook Gets You Ready for Spring/Summer 2011 By Michael Hines | Published 2010-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/undercover-underman-lookbook References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/09/undercover-springsummer-2011-underman-preview/) & [blog.honeyee](http://blog.honeyee.com/jtakahashi/) Forget about the dropping temperatures and soon to be falling snow for a second and check out the Undercover UNDERMAN lookbook. This lookbook stars a fictional hero (UNDERMAN) and features Undercover’s hottest fashions for Spring/Summer 2011. The Undercover UNDERMAN lookbook is action packed, as well as a little odd. Blue jumpsuits and [beige menswear](https://www.trendhunter.com/trends/creative-class-uniform) are the real stars of the show here. If this is what [spring and summer](https://www.trendhunter.com/trends/marmot-1) are going to look like, then I can’t wait for winter to be over. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 41% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Action-packed Lookbooks:** The use of fictional characters and action scenarios in lookbooks has the potential of making the clothing line more exciting and engaging for consumers. - **Oddity Fashion:** Integrating unusual elements in fashion, such as blue jumpsuits and beige menswear, can create a distinctive style for a brand. - **Season-switch Advertising:** Brands can create excitement for upcoming seasons by showcasing their newest clothing lines in unique ways that make consumers crave to leave the current season behind. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to use various approaches to showcase their clothing lines, such as creating lookbooks with fictional characters. - **Advertising:** Advertising firms can help fashion companies develop creative campaigns for their clothing lines by showcasing them in unique and unusual ways. - **Media and Entertainment:** Media and entertainment companies can collaborate with fashion brands to develop engaging content that features their fashion lines in action-packed scenarios, such as comic books or short films. ## Related on Trend Hunter - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)