# Cleverly-Disguised Fountain Cups Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups' By Debra John | Published 2024-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/undercover-cups References: [pepsi](https://www.pepsi.com/en-us/1) & [instagram](https://www.instagram.com/pepsi/)  Pepsi has introduced a campaign titled ‘Undercover Cups,’ highlighting its product as an ideal pairing for popular fast-food meals. Part of the brand’s ‘Food Deserves Pepsi’ platform, this initiative targets well-known burger chains such as McDonald’s, Burger King, and Wendy’s, offering consumers an opportunity to sample Pepsi with their meals. Utilizing disguised fountain cups and a branded fleet of ‘[Pepsi Chase Cars](https://www.trendhunter.com/trends/pepsi-chase-cars),’ Pepsi agents visited select burger chain locations to distribute Pepsi to consumers. These vehicles were equipped with "hidden Pepsi fountains within their front compartments, allowing agents to serve chilled Pepsi discreetly. This initiative sought to promote the idea that ‘[Burgers Deserve Pepsi.](https://www.trendhunter.com/trends/ruffles-crunch-burger)'" To further support the campaign, Pepsi is also offering a consumer promotion in celebration of National Fast-Food Day. On Saturday, November 16, consumers can "receive $5 off a DoorDash order at participating restaurants—Fatburger, KFC, and [Taco Bell—when](https://www.trendhunter.com/trends/baja-dream-freezes) they purchase any size or flavor of Pepsi, while supplies last." Image Credit: PEPSI ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 99% | Activity: 100% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Fountain Cups:** The stealthy introduction of branded beverages in fast-food settings through inconspicuous methods could revolutionize in-store marketing strategies. - **Branded Vehicles Are Marketing Tools:** The use of branded vehicles equipped with hidden service features to deliver products represents an innovative approach in guerrilla marketing. - **Cross-promotion with Food Delivery Apps:** Collaborative promotions with popular food delivery apps provide unique opportunities to enhance customer engagement and drive sales. ### Sectors Adopting This - **Fast-food Industry:** The partnership between beverage brands and fast-food chains creates new channels for product sampling and customer interaction. - **Food Delivery Services:** Promotional deals in conjunction with food delivery platforms offer an effective way to boost brand visibility and encourage specific purchase behaviors. - **Experiential Marketing:** Interactive campaigns using disguised elements and branded vehicles exemplify innovative approaches in creating memorable consumer experiences. ## Related on Trend Hunter - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Soda-Paired Pizza Deals](https://www.trendhunter.com/trends/pepsi-chase-cars.md) - [Collaboration QSR Cola Condiments](https://www.trendhunter.com/trends/pepsi-colachup.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Snack-Branded Beverage Cups](https://www.trendhunter.com/trends/bp-and-fritolay-north-america.md) - [Celebratory Soda Diners](https://www.trendhunter.com/trends/the-125-pepsi-diner.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md)