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# Bag-Attached Technical Coats
Undercover and Eastpak Join to Connect a Coat to a Bag

By Amy Duong | Published 2022-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/undercover-and-eastpak
References: [highsnobiety](https://www.highsnobiety.com/p/undercover-x-eastpak-buy-online/)

[Undercover](https://www.trendhunter.com/trends/undercover-and-the-north-face) and [Eastpak](https://www.trendhunter.com/trends/trompe-loeil-bags) work in collaboration and this time around, the duo launch a special functional wearable that blends together a coat with a bag. The concept brings the hybrid design to life and speaks to the expertise of both contributing labels as Eastpak is a professional in the space of bag design and Undercover is a recognizable and iconic name in streetwear fashion.

Each design has a big zipped pocket on the bag that is marked with the [Eastpak label](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection) and cut and attached to replicate the look of the name Eastpak nylon bags that the label is known for. The handles are sewn under the collar and come in a short red option or a long yellow option.

Image Credit: Mr Porter

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 56% | Activity: 27% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Bag-attached Wearables:** There is an opportunity for other fashion labels to join forces with tech companies to create functional wearables that combine clothing with storage.
- **Hybrid Design:** The rise of hybrid design in fashion could see a potential opportunity for designers to merge different products and create multifunctional pieces.
- **Collaborative Fashion:** More collaborations between fashion labels with different areas of expertise could result in innovative designs that tap into the strengths of each partner.

### Industries Being Reshaped

- **Fashion:** The fashion industry could benefit from incorporating functional design elements into their products, creating wearables that can be both stylish and practical.
- **Tech:** The tech industry could partner with fashion labels to incorporate technology into wearables, such as creating smart fabrics or integrating storage solutions.
- **Travel:** The travel industry could benefit from bag-attached wearables, such as combining a jacket with a backpack for easier and more convenient travel.

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