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# Active Charcoal Underarm Soaps
Space Bar Keeps Skin Soft, Smooth and Free of Odor

By Kalin Ned | Published 2021-07-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/underarm-soap
References: [megababebeauty](https://megababebeauty.com/products/space-bar)

The Space Bar Underarm Soap is a highly effective treatment to prevent B.O. and promote healthy skin. The product is powered by [activated charcoal](https://www.trendhunter.com/trends/kojic-acid-soap)—a favorite ingredient in the detoxifying beauty category—and tea tree. According to the brand, its formulation is capable of "absorbing and washing away odor-causing impurities in just 60 seconds. In addition, the bar features avocado, sunflower, and olive oils which enable it to deliver a good dose of hydration to the skin. The recipe of the Space Bar Underarm Soap is free of palm and is not tested on animals. It also has an [exfoliating effect](https://www.trendhunter.com/trends/buffing-bar), thanks to the added glycolic acid.

The product is offered in playful, modern packaging that definitely captures one's attention on the shelf.

Image Credit: Space Bar

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 45% | Activity: 48% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Activated Charcoal Soaps:** Disruptive innovation opportunity for the beauty industry to capitalize on the popularity of activated charcoal in detoxifying products.
- **Exfoliating Underarm Soaps:** Disruptive innovation opportunity for the personal care industry to create unique exfoliating underarm soaps for better hygiene and skin health.
- **Natural Underarm Soaps:** Disruptive innovation opportunity for the beauty industry to meet the demand for natural and effective underarm soaps.

### Industries Being Reshaped

- **Beauty Industry:** The beauty industry can benefit from the popularity of activated charcoal and natural ingredients in personal care products.
- **Personal Care Industry:** The personal care industry can offer innovative exfoliating underarm soaps to improve hygiene and skin health.
- **Organic Beauty Industry:** The organic beauty industry can offer natural underarm soaps to meet the demand for chemical-free and effective personal care products.

## Related on Trend Hunter

- [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/charcoalinfused-soap-bars.md)
- [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md)
- [In-Shower Underarm Washes](https://www.trendhunter.com/trends/underarm-wash.md)
- [Dual-Action Bar Soaps](https://www.trendhunter.com/trends/wild-willies-rugged-clean-body-bar.md)
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- [Neutralizing Steel Soaps](https://www.trendhunter.com/trends/steel-soap-bar.md)
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- [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md)
- [Clear All-Over Cleansing Bars](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap.md)
