# Underarm Detoxification Kits Kaia Naturals' Kit Helps Consumers Perform a 30-Day "Underarm Detox" By Laura McQuarrie | Published 2017-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underarm-detox References: [kaianaturals](https://kaianaturals.com/product/charcoal-underarm-detox-kit/#&gid=1&pid=5) As many conventional deodorant and antiperspirant products are formulated with chemicals, consumers who make the switch to a [natural deodorant alternative](https://www.trendhunter.com/trends/natural-deodorant1) often find themselves experiencing an "underarm detox" as the body adjusts. During this process, sweat, sensitivity and odor are often amplified for a period of time as the adjustment is made, making it seem as though natural alternatives are ineffective. Many health-conscious consumers are now looking to swap their [deodorants containing aluminium salts](https://www.trendhunter.com/trends/intimate-deodorant) for more natural, non-toxic alternatives, so personal care brands are creating products to help consumers through the potentially uncomfortable stages of detoxification during this adjustment period. The Charcoal Underarm Detox Kit from [Kaia Naturals](https://www.trendhunter.com/trends/kaianaturals) includes, a charcoal detox effervescent hot bath and a detoxification guidebook and a natural charcoal-based deodorant and a deodorant booster bar. In all, the aim of the kit is "to make the transition to natural deodorant easy and odor-free." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Deodorant Alternatives:** Creating and promoting products that help consumers transition from conventional deodorants to natural, non-toxic alternatives. - **Underarm Detoxification:** Developing detox kits specifically designed to aid consumers in the adjustment period when switching to natural deodorants, enhancing comfort and effectiveness. - **Charcoal-based Deodorants:** Innovation in deodorants using charcoal as a natural and effective ingredient, addressing concerns of sweat, sensitivity, and odor during the adjustment period. ### Industries Being Reshaped - **Personal Care:** Creating products and kits to assist consumers in shifting to natural deodorants and experiencing a smoother transition. - **Wellness:** Expanding offerings in the wellness industry by providing underarm detox kits to help individuals through the adjustment period of switching to natural deodorants. - **Beauty:** Introducing charcoal-based deodorants and detox kits to cater to health-conscious consumers seeking effective and natural alternatives in the beauty industry. ## Related on Trend Hunter - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [In-Shower Underarm Washes](https://www.trendhunter.com/trends/underarm-wash.md)