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# Detoxifying Underarm Care Kits
Rustic MAKA's Daily Underarm Care System Cleanses and Detoxes

By Kalin Ned | Published 2021-05-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/underarm-care-kit
References: [rusticmaka](https://www.rusticmaka.com/products/cleansing-detox-underarm-care-system)

[Rustic](https://www.trendhunter.com/trends/rustic-retreat) MAKA is a popular natural personal care brand, launched by Kasia Rother, and it offers a plethora of products, one of which is a highly functional underarm care kit. Known as the 'CLEANSE + DETOX Daily Underarm Care System,' the kit boasts three products the Charcoal and Clay Bar Soap and Sponge, as well as the Charcoal Scrub for exfoliation. Using these products in succession and over time will help one's skin be smooth while lessening [body odor](https://www.trendhunter.com/trends/microbiome-friendly-deodorant) and eliminating toxins.

The underarm care kit operates in two phases—the Cleanse and the Exfoliate. The first phase is recommended for daily completion. The soap's Activated Charcoal and Clay work to effectively remove impurities, while the sponge assists in gently cleansing the body with its charcoal-infused, mineral-rich, and Konjac plant-derived fibers. Finally, the Charcoal Scrub—which boasts Moroccan Black Soap, Activated Charcoal, and Bamboo Powder, should be used three times per week.

Image Credit: Rustic MAKA

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 53% | Activity: 27% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Natural Personal Care Products:** Opportunities to create more chemical-free and naturally-derived personal care products for consumers.
- **Detoxification Trends:** Opportunities to offer detoxifying products and services to consumers.
- **Functional Underarm Care Products:** Opportunities to create more functional and multi-purpose underarm care kits for consumers.

### Where This Applies

- **Personal Care Products:** The personal care industry can expand their range of products by creating more detoxifying and naturally-derived items, such as underarm care kits.
- **Beauty Industry:** The beauty industry can tap into the detoxification trend and create products and services that focus on removing toxins from the body.
- **Health and Wellness Industry:** The health and wellness industry can promote the use of detoxifying products, such as Rustic MAKA's underarm care kit, as part of a healthy self-care routine.

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