# Swedish Skincare American Expansions Under Your Skin is a Sustainable Swedish Beauty Brand By Grace Mahas | Published 2023-10-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/under-your-skin References: [underyourskin.us](https://underyourskin.us/) Swedish beauty brand, [Under Your Skin](https://www.trendhunter.com/trends/3ingredient-dry-shampoo), renowned for its sustainable and innovative skincare and haircare products, has marked its U.S. debut on September 27th. Originating from Stockholm, a hub for sustainable practices, the brand was founded by the dynamic mother-daughter duo, Lovisa and Christina. The brand's unique formulations, featuring ingredients like capilia longa, upcycled apple seed oil, and milk thistle stem-cell extract, set it apart in the U.S. beauty market. Committed to purity and sustainability, Under Your Skin surpasses both [EU](https://www.trendhunter.com/trends/Cross-border-beverage-platforms) and [FDA](https://www.trendhunter.com/trends/glp1-medication) standards, ensuring only the finest ingredients for consumers. The brand's U.S. launch includes the Detox Shampoo & Conditioner, enriched with milk thistle stem-cell extract, priced at $58 for the kit. The Hair Growth Bundle, featuring the groundbreaking Capilia Longa extract, is available at $72. Additionally, the Body Treatment Oil and Scrub, both boasting the hero ingredient of upcycled apple seed oil, are priced at $30 and $26, respectively. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 68% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beauty Products:** The rise of sustainable beauty brands like Under Your Skin offers disruptive innovation opportunities for the cosmetics industry. - **Innovative Skincare Formulations:** Under Your Skin's unique skincare formulations featuring ingredients like capilia longa and milk thistle stem-cell extract present disruptive innovation opportunities for the skincare industry. - **Upcycled Ingredients in Personal Care Products:** The use of upcycled apple seed oil in products like Under Your Skin's Body Treatment Oil and Scrub presents disruptive innovation opportunities for the personal care industry. ### Industries Being Reshaped - **Cosmetics Industry:** Under Your Skin's sustainable beauty products present disruptive innovation opportunities for the cosmetics industry. - **Skincare Industry:** Under Your Skin's innovative skincare formulations offer disruptive innovation opportunities for the skincare industry. - **Personal Care Industry:** The use of upcycled ingredients in personal care products like Under Your Skin's offerings provides disruptive innovation opportunities for the industry. ## Related on Trend Hunter - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Scalp Treatment-Focused Haircare Sets](https://www.trendhunter.com/trends/scalp-treatment-kit.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Functional Skincare Brand Launches](https://www.trendhunter.com/trends/functional-skincare-brand.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Luxurious CBD Skincare](https://www.trendhunter.com/trends/shiksona-beauty.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md)