# Circus-Themed Cosmetic Captures Glassbook's Under Wraps Beauty Story is Visually Vivid By Jana Pijak | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-wraps References: [glass-book](http://www.glass-book.com/v2/under-wraps/) & [glass-book](http://www.glass-book.com) Photographer Tyna Vargas captures the "Under Wraps" editorial for Glassbook magazine. The visually striking beauty shoot looks to whimsical circus imagery for its visual inspiration and highlights a vivid palette of candy-colored hues. Donning a pink wig and over-the-top makeup from [MAC Cosmetics](https://www.trendhunter.com/trends/maczine), model Shyona Royston stars in this eccentric fashion story. The unconventional beauty pulls off kaleidoscopic eyeshadow applications, [hot pink lipstick hues](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) and textured manicures that are courtesy of the Maraz Makeup Artistry team and Nailtech manicurist Vanessa Huynh. Whether channeling a circus performer or a couture-worthy clown, the model pulls off a wide range of daring beauty looks. Moreover, Shyona poses with clear, saran wrap props that are applied atop her vibrant makeup looks for an added visual effect. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Circus-inspired Beauty:** Opportunities for cosmetics companies to create circus-inspired makeup collections. - **Whimsical Visuals:** Opportunities for photographers and designers to create visually striking and whimsical fashion editorials. - **Unconventional Beauty:** Opportunities for makeup artists and nail technicians to create unconventional and daring beauty looks. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies can leverage circus-inspired beauty trends to create new product lines that appeal to consumers looking for unique and bold makeup looks. - **Fashion:** Photographers and designers can capitalize on whimsical circus-inspired visuals to create fashion editorials that capture consumers' attention and earn media coverage. - **Beauty Services:** Makeup artists and nail technicians can offer unconventional beauty services that appeal to consumers seeking daring and unique looks for special events and performances. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md)