# Colorful Paddy's Day Shakes Dairy Queen Just Unveiled the New 'Under the Rainbow Shake' By Katherine Pendrill | Published 2023-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/under-the-rainbow-shake References: [chewboom](https://www.chewboom.com/2023/01/29/dairy-queen-introduces-new-under-the-rainbow-shake/)  St. Patrick's Day is just around the corner, but you can kickstart the celebrations even earlier with [Dairy Queen's](https://www.trendhunter.com/trends/new-smores-shake) new Under The Rainbow Shake. As colorful as a rainbow and as sweet as the pot of gold you might find at the end of it, the new Under The Rainbow Shake is a delightful combination. The new shake is made from the brand’s signature [vanilla soft serve blended with milk](https://www.trendhunter.com/trends/ultimint-milkshake), strawberry-kiwi syrup, strawberries, and rainbow sprinkles. The whole thing is then topped with a generous dollop of whipped cream and another smattering of colorful rainbow sprinkles. The new Under the Rainbow Shake is currently being rolled out at Dairy Queen locations nationwide and will be available for just a limited time. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rainbow Food Trend:** There is an opportunity to capitalize on the popularity of colorful and aesthetically pleasing food items such as the Under The Rainbow Shake. - **Limited-time Offerings Trend:** Creating a sense of urgency through limited-time offerings can encourage customer engagement and lead to increased sales. - **Festive Food Trend:** Tailoring food offerings to special occasions and holidays can generate interest and excitement among customers. ### Who This Affects Most - **Fast Food Industry:** Incorporating eye-catching food items that are on-trend like the Under The Rainbow Shake can attract customers and differentiate from competitors. - **Food and Beverage Industry:** Creating seasonal and limited-time offerings can be an opportunity to boost sales and connect with customers on a deeper level. - **Hospitality Industry:** Offering festive and fun food items can enhance guest experiences and create a memorable stay in hotels or resorts. ## Related on Trend Hunter - [Dairy-Free Mint Shakes](https://www.trendhunter.com/trends/lucky-leprechaun-shake.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Co-Branded QSR Milkshakes](https://www.trendhunter.com/trends/mint-mobile-shake.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [St. Patrick's-Inspired Milkshakes](https://www.trendhunter.com/trends/shamrock-shake-1.md) - [Rainbow Vanilla Shakes](https://www.trendhunter.com/trends/strawberry-pinata.md) - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [St. Patrick's Day-Themed Shakes](https://www.trendhunter.com/trends/mini-mint-shakes.md)