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# Amplified Nature Photography
'Under the Magnifying Glass' by 'le mak' is Up Close and Personal

By Allison Love | Published 2010-08-05 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/under-the-magnifying-glass
References: [behance.net](http://www.behance.net/gallery/Under-the-magnifying-glass/621613) & [morningheadache.blogspot](http://morningheadache.blogspot.com/)

'Under the Magnifying Glass' takes an in-depth look at the beauty of nature. The series of images feature magnified spiderwebs, shells and other items found in nature.

These [amplified pictures](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism) are beautifully done, looking a bit hazy on the edges of the frames, but focused and detailed in the center of the photograph. The greenery and ferns that have been magnified take a closer look at the details of a tree's leaves, which shows the [intricacy of nature](https://www.trendhunter.com/trends/supernatural) as a whole.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 58% | Activity: 36% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Amplified Nature Photography:** Opportunity to explore more techniques to create amplified and detailed images of natural objects.
- **Macroscopic Photography:** Opportunity to develop new techniques for capturing the intricate details of small objects and organisms.
- **Nature-inspired Design:** Opportunity to incorporate nature's intricate patterns and textures into product design.

### Industries Being Reshaped

- **Photography Industry:** Opportunity to innovate and push the boundaries of photography, catering to consumers who enjoy closer looks at natural objects.
- **Biotechnology Industry:** Opportunity to apply magnification techniques to study intricate biological structures for disease detection or research purposes.
- **Fashion Industry:** Opportunity to incorporate detailed natural patterns into fabric and material design for unique fashion products.

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