# Contemporary '60s Captures The Under The Influence SS12 Editorial is Modern and Timeless By Meghan Young | Published 2012-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-the-influence-ss12 References: [fashiongonerogue](http://fashiongonerogue.com/nik-hartley-captures-milly-simmonds-emma-wahlberg-60s-influence/) & [undertheinfluencemagazine](http://www.undertheinfluencemagazine.com/) The Under The Influence SS12 editorial coveys a valuable lesson to fashion lovers around the world. The title itself sums up these visual pearls of wisdom: 'Fashion Fades, Only Style Remains the Same.' Taking the 1960s era as an example, the photoshoot shows how [specific styles can be reincarnated](https://www.trendhunter.com/trends/gapstudios-fw25) and carried throughout the years while fashion fads whither and die almost as soon as they are born. Shot by Lancashire-born, London-based photographer Nik Hartley, the Under The Influence SS12 editorial stars models Milly Simmonds and Emma Wahlberg. The dark-haired beauties were styled by Margaret Crow. Captured in studio, the [timeless ensembles](https://www.trendhunter.com/trends/prefall-2026-collection) have been given a [seductive edge for a modern twist](https://www.trendhunter.com/trends/contemporary-femininity). The labels used include Givenchy, Mugler, Jil Sander and Max Mara. Teased hair by Philippe Tholimet and smokey eyes by Thomas De Kluyver complete the looks. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Revived 60s Style:** Opportunities for sustainable and cyclical fashion production practices. - **Timeless Fashion Vs Fads:** Opportunities for establishing long-lasting brand identity. - **Photography for Fashion Marketing:** Opportunities for collaboration between fashion and creative industries. ### Industries Being Reshaped - **Fashion:** Opportunities for cyclical production strategies and enduring brand identity. - **Beauty:** Opportunities for makeup and hair trends to complement fashion styles. - **Photography:** Opportunities for partnerships with fashion brands for visual marketing content. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)