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# Circus-Themed Restaurant Menus
The TGI Fridays 'Under The Big Top' Menu is Indulgent

By Michael Hemsworth | Published 2021-03-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/under-the-big-top-menu
References: [chewboom](https://www.chewboom.com/2021/03/30/tgi-fridays-launches-new-flaming-donut-chicken-sandwich-and-new-whiskey-glazed-donut-burger-as-part-of-larger-under-the-big-top-menu/) & [tgifridays](https://www.tgifridays.com)

The [TGI Fridays](https://www.trendhunter.com/trends/frijitas-menu) 'Under The Big Top' menu is being launched by the restaurant brand with the help of Alfonso Ribeiro to offer patrons with a number of drink and food options that will call to mind the circus experience.

The menu includes the Flaming Donut Chicken Sandwich, the [Whiskey-Glazed Donut Burger](https://www.trendhunter.com/trends/fallin-for-flavor-menu), the Oooey Gooey Mozz Stick Melter, the Famous Whiskey-Glazed Skewer, the Amazing Blazing Pound of Cheese Fries, the Giant Churro Twists and the Red Bull Strawberry Lemon Slush. The menu also includes two circus-themed cocktails including the Fireball Fire Eater Margarita and the Cotton Candy Cosmo.

The TGI Fridays 'Under The Big Top' menu is being made available for dine-in guests as well as for takeout orders.

Image Credit: TGI Fridays

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 74% | Activity: 95% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Circus-themed Restaurant Menus:** More restaurant brands are likely to adopt circus-inspired menus to offer immersive dining experiences.
- **Novelty Food and Beverage Items:** Incorporating unique menu items like the Flaming Donut Chicken Sandwich and the Whiskey-Glazed Donut Burger is likely to attract customers and create buzz.
- **Alcohol Infused Menu Items:** Cocktails like the Fireball Fire Eater Margarita and the Cotton Candy Cosmo are an opportunity for more restaurant brands to incorporate trendy and Instagram-worthy drinks into their menus.

### Sectors Adopting This

- **Restaurant:** The restaurant industry can leverage circus-themed menus as a way to set themselves apart from competitors and surprise and delight customers with new dining experiences.
- **Food and Beverage:** Incorporating novelty food and beverage items into menus can increase sales and attract new customers, especially among the younger and social media savvy demographic.
- **Hospitality:** Hospitality businesses like hotels and resorts may consider adopting circus themes into their F&B outlets, offering an immersive dining experience for their guests.

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