# Refined Ruffian Portraits The Under Rain Fashion Story Highlights Hipster Approved Streetwear By Jana Pijak | Published 2013-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-rain References: [fuckingyoung.es](http://fuckingyoung.es/under-rain/) & [fuckingyoung.es](http://fuckingyoung.es/category/exclusive/) Major Model Management Paris face Justin Sterling stars in the 'Under Rain' editorial exclusive for F***** Young! Online. The model is captured by photographer Jiès Cléodore's lens as he walks gritty urban streets and poses alongside a canine costar. The model is dressed in a wardrobe of hipster approved staples curated by a styling team made up of Natalia Sultanova and Jonathan Bauer-Hayden. From peach-hued varsity jackets to [impeccably tailored coat pieces](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), this bold collection of [streetwear](https://www.trendhunter.com/trends/neighborhood-x-chito) includes pieces from Damir Doma, [American Apparel](https://www.trendhunter.com/trends/native-sensitive-series), and Ralph Lauren to name a few. Offering up a refined definition of a classic street ruffian, the 'Under Rain' editorial for F***** Young! Online embodies a bad boy flair while embracing model Justin Sterling's understated cool factor. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Streetwear Staples:** The trend of hipster approved streetwear offers an opportunity to disrupt traditional menswear. - **Understated Cool Factor:** The trend of understated cool factor in men's fashion offers an opportunity to disrupt traditional flashy fashion. - **Canine Costars:** The trend of incorporating pets in fashion editorials offers an opportunity to disrupt the traditional model-only approach. ### Who This Affects Most - **Fashion:** The fashion industry can offer more options and styles of streetwear pieces. - **Menswear:** The menswear industry can disrupt traditional flashy fashion and offer more understated options for consumers. - **Pet Industry:** The pet industry can disrupt the traditional model-only approach and offer more opportunities for pets to be used in fashion editorials. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)