# Gritty Street Youth Editorials The Ones 2 Watch 'Under Pressure' Series Boasts Urban Imagery By Jana Pijak | Published 2015-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-pressure References: [theones2watch](http://theones2watch.com/editorial/men/25221/) Maud Maillard captures 'Under Pressure,' a candid editorial that is lensed for style website The Ones 2 Watch. The urban shoot features model Paul Lemaire who channels a rocker in the spontaneous image series. Paul is outfitted by stylist Kristin Hofman and dons hair and makeup looks by Shuhei Nishimura and Junko Komada. Hair stylist Nishimura adds a pale pink tint to the model's platinum blonde coif and brings his street youth-inspired look to life. The Ones 2 Watch 'Under Pressure' feature references [street style fads](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) and is an homage to the season's [nostalgic and effortlessly cool casuals](https://www.trendhunter.com/trends/studio-nicholson-fw25). The feature highlights fashions from both designer labels and vintage retailers. They include [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Y-Project and Hippy Market Vintage to name a few. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Street Style Nostalgia:** The fusion of vintage fashion and urban style creates disruptive innovation opportunities for designers and retailers. - **Edgy Hair and Makeup:** Incorporating bold and unconventional hairstyles and makeup into fashion shoots can appeal to younger audiences and create opportunities for hairstylists and makeup artists. - **Spontaneous Imagery:** Embracing candid and unposed photography in fashion editorials can create a more relatable and authentic image for brands and models. ### Sectors Adopting This - **Fashion:** Designers and retailers can take advantage of the trend towards vintage-inspired streetwear to create new products and marketing strategies. - **Beauty:** Collaborating with fashion brands and photographers to create bold and unconventional hair and makeup looks can be a disruptive innovation opportunity for hairstylists and makeup artists. - **Photography:** Experimenting with candid and spontaneous imagery in fashion editorials can create new opportunities for photographers and help differentiate their work from more traditional poses and settings. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)