# Under-Mask Skincare Treatments The SHIELD & SOOTHE Hydrogel PPE Facial Under Mask Fights Maskne By Laura McQuarrie | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-mask References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-shield--soothe-hydrogel-ppe-facial-under-mask-301134699.html) & [masque.bar](https://masque.bar) Global brand MasqueBAR created the [SHIELD](https://www.trendhunter.com/trends/recovery-slides) & SOOTHE Hydrogel PPE Facial Under Mask as the first of its kind that's meant to be worn under PPE and non-medical face masks. The innovative skincare product was created after it became clear that a better solution for people during a pandemic was needed, especially as many healthcare workers experience raw, bruised and irritated skin after needing to wear a mask for many hours a day. While there are many new skincare products that are emerging specifically to treat "maskne," this one sets itself apart with its unique under-mask form. The SHIELD & SOOTHE Hydrogel PPE Facial Under Mask helps to provide an additional barrier and provide the healing and moisturizing benefits of ingredients like [hyaluronic acid, antioxidant-rich aloe extract](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) and vitamins. Image Credit: MasqueBAR ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Under-mask Skincare:** Opportunity for skincare brands to create more innovative products to treat 'maskne' and discomfort caused by prolonged mask-wearing. - **Hydrogel Face Masks:** Opportunity for face mask manufacturers to incorporate hydrogel technology into their masks for added skincare benefits. - **PPE Skincare:** Opportunity for skincare brands to create more products specifically designed to be worn with PPE and to address the unique skincare needs of healthcare workers. ### Who This Affects Most - **Skincare Industry:** Skincare brands can develop product lines specifically dedicated to addressing 'maskne' and the discomfort caused by prolonged mask-wearing. - **Face Mask Industry:** Face mask manufacturers can incorporate hydrogel technology into their masks to provide added skincare benefits and differentiate themselves from competitors. - **Healthcare Industry:** Skincare companies can partner with healthcare providers to create specialized skincare products for healthcare workers who wear PPE for extended periods of time. ## Related on Trend Hunter - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Hydra-Gel Power Masks](https://www.trendhunter.com/trends/ionplex-hydragel-power-mask.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md)