# Shadow-Neutralizing Concealers The Bye Bye Under Eye Corrector Uses Peach Tones to Hide Blue Bags By M | Published 2016-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/under-eye-corrector References: [fashionista](http://fashionista.com/2016/09/it-cosmetics-bye-bye-undereye-corrector-review) & [ulta](http://www.ulta.com/bye-bye-under-eye-corrector?productId=xlsImpprod5770261&source=ir&utm_source=ir&AID=164999&PID=116548&CID=af_164999_116548_&irgwc=1) It Cosmetics has designed an innovative [under eye corrector](https://www.trendhunter.com/trends/storied-beauty) called Bye Bye that conceals bags and the appearance of tired skin using peach tones that add lightness to shadows and give off a more radiant and awake appearance. The orange color counteracts the blue that is naturally found in eye bags, that gives the dark skin a much lighter pigmentation. Often times under eye bags can be difficult to conceal because of the [dark tones that protrude](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1) from the veins through the thin skin, coupled with the shadow creases of the area. The Bye Bye concealer features a peach coloring in three different skin tones to counteract dark crevasses and leave behind a texture that is similar to the appearance of real skin. The use of orange tones cancels out the blue to give the area more light. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Peach-tone Correctors:** Developing makeup products that feature peach tones to counteract dark shadows and brighten up the skin presents an opportunity for disruptive innovation in the cosmetics industry. - **Shadow-neutralizing Concealers:** New concealers that utilize color theory to neutralize shadows and create a more radiant, awake appearance is a trend that is likely to continue to gain momentum in the beauty industry. - **Texture-matching Concealer:** Innovations in concealer formulas that are designed to mimic the appearance and texture of real skin present an opportunity for game-changing innovation and is a trend worth watching in the cosmetics industry. ### Who This Affects Most - **Cosmetics:** The cosmetics industry as a whole has the opportunity to take advantage of the trend toward concealers, color theory, and texture matching by developing new products that meet the needs of this growing market. - **Skincare:** There is a potential for skincare companies to create products that address the underlying causes of dark shadows and under eye bags, augmenting the use of makeup for more comprehensive solutions. - **Beauty Retail:** As the market for concealers and other makeup products that target areas such as under-eye circles continues to grow, there is an opportunity in the beauty retail industry to curate shelves with specialized products that cater to this need. ## Related on Trend Hunter - [Serum-Powered Color Correctors](https://www.trendhunter.com/trends/revealer-extra-bright.md) - [Under-Eye Targeted Correctors](https://www.trendhunter.com/trends/fauxfilter.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Filler-Effect Eye Creams](https://www.trendhunter.com/trends/fill-fix-undereye-cream.md)