# High-Intensity Training Commercials The Under Armour #RuleYourself Ad Stars Steph Curry By Rebecca Byers | Published 2015-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-under-armour-hypnotically-captures-army-athletes-inside-each-star-166511) The dramatic new #RuleYourself Under Armour campaign focuses on the hours of training each elite athlete has put into their craft. The commercial stars three athletes at the top of their game; NBA MVP Steph Curry, [PGA](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf) champion Jordan Spieth and [American Ballet Theater](https://www.trendhunter.com/trends/the-american-council-of-the-blind) principal dancer Misty Copeland. The dynamic campaign seeks to highlight that each athlete is no more than the sum of their training efforts. Featuring mesmerizing armies of each athlete, Curry, Spieth and Copeland are shown with many clones of themselves perfecting their moves. The 60-second ad spot brings the brand's [high-performance athletics gear](https://www.trendhunter.com/trends/athletic-intelligence-is-here) into the spotlight, positioning its footwear, equipment and apparel as crucial catalysts in the rigorous training regime of each star. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **High-intensity Training:** Opportunity: Develop innovative fitness equipment and apparel that enhance high-intensity training. - **Personalized Advertising:** Opportunity: Create personalized advertising campaigns that emphasize individual training efforts and achievements. - **Virtual Cloning:** Opportunity: Explore virtual cloning technology to visually depict the dedication and progress of athletes. ### Sectors Adopting This - **Sports Apparel:** Opportunity: Integrate high-performance gear with advanced technology to enhance athletic performance and training. - **Fitness Equipment:** Opportunity: Develop innovative fitness equipment that supports high-intensity training and improves workout efficiency. - **Advertising and Marketing:** Opportunity: Harness personalized advertising strategies to target and engage individuals based on their training efforts and goals. ## Related on Trend Hunter - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Accessible Sports Initiatives](https://www.trendhunter.com/trends/pathways-people-and-performance.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Inspirational Athlete Campaigns](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far.md)