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# Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology

By Michael Hemsworth | Published 2020-06-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour-ua-sportsmask
References: [hiconsumption](https://hiconsumption.com/under-armour-ua-sportmask/) & [underarmour](https://www.underarmour.com/en-us/pid1368010)

The [Under Armour](https://www.trendhunter.com/trends/ua-stealthform-hat) UA SPORTSMASK face mask is a new kind of athletic face covering that will help to drastically enhance the breathing capabilities of sports enthusiasts when spending time partaking in activity.

The mask is crafted with the brand's UA Iso-Chill technology that is reported to help air pass through with ease, while also [blocking out moisture and sweat](https://www.trendhunter.com/trends/airism-bra-camisole). The inner layer is achieved with [ultra-soft nylon and spandex](https://www.trendhunter.com/trends/airknitx-tshirt) in order to offer precision comfort as well as a snug fit when being worn for extend periods.

The Under Armour UA SPORTSMASK face mask is available now for preorder in four size options at a price point of $30 each. The mask is scheduled to start shipping by mid-July.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 98% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Enhanced Athletic Face Coverings:** There is an opportunity to develop face masks specifically designed for sports enthusiasts that offer improved breathing capabilities and moisture-wicking properties.
- **Iso-chill Technology:** Incorporating iso-chill technology into face masks can help facilitate better airflow and comfort during physical activities.
- **Precision Comfort Fit:** Creating face masks with ultra-soft materials like nylon and spandex can provide a snug and comfortable fit for extended periods.

### Industries Being Reshaped

- **Athletic Apparel Industry:** The athletic apparel industry can explore the production of specialized face masks tailored for sports enthusiasts and athletes.
- **Healthcare Industry:** The healthcare industry can embrace the development of face masks with moisture-wicking and breathable properties that enhance comfort during physical activities.
- **Sporting Goods Industry:** The sporting goods industry can seize the opportunity to offer innovative face masks that integrate advanced materials and technologies designed to enhance athletic performance.

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