# Colorful Pride-Honoring Athleticwear The Under Armour Pride 2020 Collection is Vibrant and Fun By Amy Duong | Published 2020-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour-pride References: [hypebeast](https://hypebeast.com/2020/5/under-armour-pride-2020-collection-hovr-phantom-1-slip-release-date-info) & [underarmour](https://www.underarmour.com/en-us/united-we-win/g/340k) The launch of the [Under Armour](https://www.trendhunter.com/trends/activewear-essentials) Pride 2020 collection arrives vibrantly and celebrates the [LGBTQ](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection)+ community. The collection is full of [sporty apparel and footwear designs](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) that highlight a bright tie-dye print in a colorful manner to reference the Pride flag. The original flag was complete in 1978 by artist and activist Gilbert Baker as he tie-dyed the flag alongside a group of volunteers. The capsule features 17 items in total and is made up of tees, hoodies, headbands, socks, backpacks, and more. The sneakers include the bright HOVR Phantom 1 Slip don ein a laceless enclosure. It is also detailed with a blue heel counter which nods to the EuroPride parade in Greece, which has been postponed due to the COVID-19 pandemic. Image Credit: Under Armour ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Pride-themed Collections:** The launch of the Under Armour Pride 2020 collection showcases the growing trend of brands creating apparel and footwear that celebrates the LGBTQ+ community. - **Colorful Tie-dye Prints:** The use of vibrant tie-dye prints in the Under Armour Pride 2020 collection reflects a trend towards bold and eye-catching patterns in athleticwear. - **Inclusive Activewear:** The inclusion of diverse sizes and styles in the Under Armour Pride 2020 collection highlights the increasing demand for inclusive activewear that caters to a wider range of individuals. ### Industries Being Reshaped - **Sportswear:** The Under Armour Pride 2020 collection showcases how the sportswear industry can foster inclusivity and celebrate diverse communities through their products. - **Fashion Retail:** The rise of Pride-themed collections presents an opportunity for fashion retailers to tap into the LGBTQ+ market and connect with socially conscious consumers. - **Textile Printing:** The popularity of tie-dye prints in athleticwear opens up new avenues for textile printing companies to explore innovative techniques and create visually appealing patterns. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Vibrant Blue-Toned Performance Capsules](https://www.trendhunter.com/trends/tropical-tide-collection.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md)