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# Portable Sound Systems
The Under Armour Grapple by Emil Blanco Brings Music to the Courts

By Francis Tiangson | Published 2011-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour-grapple
References: [designbuzz](http://www.designbuzz.com/entry/under-armour-grapple-brings-sweetest-tunes-to-players-on-field) & [behance.net](http://www.behance.net/gallery/UnderArmour-Grapple/963387)

The Under Armour Grapple, designed by Emil Blanco, was created as an easy-to-carry speaker concept. Intended to be used by athletes in the sports arena, either on the streets or in a gym, the Under Armour Grapple is durable, portable and quick to set up.

What's neat about the Under Armour Grapple is that it allows you to share your pump-up music with your entire team. It's also an added bonus that the construct was so well-designed.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 15% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Portable Sound Systems:** The trend of portable sound systems presents opportunities for innovative and customizable speaker designs for various industries.
- **Athletic Tech Accessories:** The trend of athletic tech accessories provides a market for unique and durable products like the Under Armour Grapple that enhance the sports experience.
- **Team Communication Tools:** The trend of team communication tools opens up avenues for integrated portable speakers that facilitate communication and motivation in sports environments.

### Who This Affects Most

- **Sports Equipment:** The sports equipment industry can tap into the trend of portable sound systems by creating innovative products that enhance the athletic experience.
- **Consumer Electronics:** The consumer electronics industry can explore the trend of athletic tech accessories by developing portable sound systems designed specifically for athletes.
- **Professional Sports:** The professional sports industry can benefit from the trend of team communication tools by incorporating portable sound systems into training sessions and match environments to improve team communication and motivation.

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