# Athletic Superhero Gloves These Under Armour Gloves Inject Hero Power into Athletes By Sarah St.Jules | Published 2013-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour-gloves References: [sneakhype](http://sneakhype.com/accessories/2013/08/under-armour-alter-ego-highlight-gloves.html) & [underarmour](http://www.underarmour.com/shop/us/en/mens/accessories/gloves) Long revered as one of the best brands for sports attire, these [Under Armour](https://www.trendhunter.com/trends/king-of-diamonds) gloves are high-performing, superhero-inspired equipment. Under Armour has been the leader in providing high quality, top-performing equipment, and these gloves are no different. Using [superhero motifs](https://www.trendhunter.com/trends/super-heroes-vs-villains), these gloves are inspired by the iconic characters from comic books. Characters used are [Batman, Superman, Spiderman](https://www.trendhunter.com/trends/spiderman-x-crocs) and Iron man. The main symbol for the character is placed on the palm of the glove, allowing you to see it when you look at your hands. The gloves have GrabTack palm technology, which makes them sticky in order to ensure you can grab the ball. These Under Armour gloves may not guarantee you win the game, but being inspired by your favorite superhero may help you work harder. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Superhero-inspired Sportswear:** With growing demand for unique and eye-catching sportswear, there is an opportunity for companies to create more athletic equipment inspired by superheroes. - **Grabtack Technology:** With the increasing popularity of sticky gloves in sports, companies could improve on the technology used, creating new and innovative gloves for athletes. - **Iconic Symbol Placement:** Companies can explore new ways of placing iconic symbols and logos on sportswear, similar to how Under Armour placed them on the palm of the gloves, to create a unique and unforgettable experience for the athlete. ### Where This Applies - **Sportswear Manufacturing:** Sportswear companies have an opportunity to innovate and differentiate themselves by creating more unique, attractive, and inspired products for the market. - **Athletic Equipment Manufacturing:** Companies can focus on improving and innovating the technology used in athletic equipment such as gloves and shoes, in order to enhance performance and experience for the athletes. - **Sports Marketing:** Sports marketing and branding agencies could help companies create a stronger brand identity by partnering with influencers and using superhero-inspired themes in their campaigns. ## Related on Trend Hunter - [Weighted Training Gloves](https://www.trendhunter.com/trends/powerhandz.md) - [Striking Baseball Capsules](https://www.trendhunter.com/trends/king-of-diamonds.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Superhero-Inspired Protein Powders](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein.md) - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Performance-Focused Softball Capsules](https://www.trendhunter.com/trends/g-form.md) - [Graphene-Infused Heated Gloves](https://www.trendhunter.com/trends/graphene-heated-gloves.md) - [Smart Running Gloves](https://www.trendhunter.com/trends/weather-glove.md) - [Agile Athletic Gear Collections](https://www.trendhunter.com/trends/under-armour-unstoppable.md)