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# Charitable Custom Basketball Sneakers
The Under Armour Curry 6 are Worn & Signed by Stephen Curry

By Kalin Ned | Published 2019-01-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/under-armour-curry-6
References: [ebay](https://www.ebay.com/itm/163443107793) & [ebayinc](https://www.ebayinc.com/stories/news/stephen-curry-and-donorschoose-org-team-up-on-special-campaign-through-ebay-for-charity-to-bring-stem-initiatives-to-bay-area-schools/)

The 'Moon Landing' Under Armour Curry 6 basketball sneakers are a one-of-a-kind item that is a collector's dream. Now available on eBay, consumers can bid on the rare footwear and not feel guilty about it as 100% of the proceeds are going to charity. More precisely, the accumulated sum from the sale will go to US-based STEM education initiatives.

The absolutely unique 'Moon Landing' Under Armour Curry 6 silhouette is made available through a collaboration between e-commerce platform eBay, DonorsChoose.org and the Stephen and Ayesha Curry Family Foundation. The footwear is custom and only two pairs have been ever made. The one available online is game-worn and signed by the athlete himself, adding yet another huge incentive for avid basketball fans to pitch their price.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 59% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Custom Charity Sneakers:** Creating custom sneakers for charity auctions will become a popular trend among athletes and sports enthusiasts.
- **STEM Education Initiatives:** Partnering with STEM education programs to donate proceeds from the sale of sneakers will become a more frequent trend among brands.
- **Limited Edition Collectibles for Charity:** Selling limited edition, one-of-a-kind items for charity will become a popular trend among online marketplaces.

### Sectors Adopting This

- **Athletic Footwear:** Athletic footwear companies can partner with athletes to create custom limited edition sneakers for charity auctions.
- **Online Marketplaces:** Online marketplaces can collaborate with charities and celebrities to sell unique collectibles and donate their proceeds
- **STEM Education Programs:** STEM education programs can collaborate with high-profile athletes to raise funds by auctioning off exclusive memorabilia.

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