# Athletic Safari Lookbooks The Undefeated Spring 2013 Series is Outlandish & Sporty By Katie Pagnotta | Published 2013-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/undefeated-spring-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/02/20/undefeated-spring-2013-lookbook/) & [undefeated](http://undefeated.com/) The Undefeated Spring 2013 lookbook is a a visualization of a modern-day safari. People must navigate through the urban jungle on a daily basis and Undefeated is proud to present a collection of [sporty streetwear pieces](https://www.trendhunter.com/trends/corteiz-7) for contemporary men. Undefeated released the lookbook upon the coattails of its successful collaboration with [Nike](https://www.trendhunter.com/trends/ek-umoja-collection). It is a young athletic brand that is on the rise. The spring 2013 collection is emblazoned with bold animal prints, funky color combinations and graphic basic staples. Highlights from the safari-inspired collection include custom zebra print camouflage shorts, shirts and logo adorned sweat pants and cut-off tanks. A must-purchase from the collection is the logo beanies that come in a slew of color options. The Undefeated Spring 2013 lookbook is crisp, sporty and marks another success for the label. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Urban Jungle Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly sporty streetwear that combines urban style with safari-inspired elements. - **Animal Print Trend:** Disruptive innovation opportunity: Develop innovative digital printing techniques to create realistic and customizable animal prints on clothing and accessories. - **Logo Beanies:** Disruptive innovation opportunity: Introduce personalized and interactive logo beanies that incorporate technology, such as built-in earphones or augmented reality elements. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Utilize sustainable materials and innovative manufacturing processes to create sporty streetwear that combines fashion with functionality. - **Textile Printing:** Disruptive innovation opportunity: Develop advanced digital printing technologies that enable precise and scalable animal print designs on various fabric types. - **Headwear and Accessories:** Disruptive innovation opportunity: Incorporate technology and customization options into logo beanies to create unique, interactive and personalized headwear products. ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Agile Athletic Gear Collections](https://www.trendhunter.com/trends/under-armour-unstoppable.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md)