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# Overtly Minimalist Menswear
This undecoratedMAN Collection Consists of Classic Monochrome Looks

By Riley von Niessen | Published 2017-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/undecoratedman
References: [hypebeast](https://hypebeast.com/2017/1/undecoratedman-ss17-471) & [farfetch](https://www.farfetch.com/ca/shopping/men/undecorated-man/items.aspx)

undecoratedMAN, a Japanese menswear label that was founded by Yoshio Kubo, expanded on its range of highly contemporary offerings with its 2017 Spring/Summer collection.

To make its focus on simplicity especially clear, undecoratedMAN promoted its new collection with a lookbook that shows the apparel in [single-toned ensembles](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). A male muse poses casually in these entirely white, beige and navy outfits in front of a simple white concrete wall. All of the clothing is completely void of patterns and any accents that don't aid in their functionality -- ensuring that the collection maintains an overtly [minimalist look](https://www.trendhunter.com/trends/black-tag-collection) that speaks to consumers who value [modern utilitarian styles](https://www.trendhunter.com/trends/ozism-collection).

Included in the collection are trousers, tees, bomber jackets, hoodies, long-sleeves, simplified polos and more.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 98% | Activity: 81% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Minimalist Menswear:** A growing demand for simple, monochromatic designs in menswear presents an opportunity for disruptive innovation in traditional fashion design to offer more modern and utilitarian styles.
- **Monochrome Looks:** UndecoratedMAN's emphasis on single-toned ensembles in its 2017 Spring/Summer collection indicates a trend towards monochrome looks in men's fashion.
- **Functionality Over Aesthetics:** Consumers valuing functionality over aesthetics in their fashion choices represents a trend towards minimalist and utilitarian designs.

### Who This Affects Most

- **Fashion:** The minimalist designs showcased in undecoratedMAN's collection presents an opportunity for disruption in the men's fashion industry.
- **Retail:** Retailers who offer minimalist and monochromatic designs could capitalize on this trend in men's fashion.
- **Manufacturing:** Manufacturers who prioritize functionality in clothing design could benefit from the trend towards minimalist and utilitarian styles.

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