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# Uncured Pepperoni Pizzas
Caulipower's New All-Natural Uncured Pepperoni Pizza is Preservative-Free

By Katherine Pendrill | Published 2018-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/uncured-pepperoni-pizza
References: [chewboom](https://www.chewboom.com/2018/04/29/caulipower-adds-new-uncured-pepperoni-pizza-on-cauliflower-crust/) & [prnewswire](https://www.prnewswire.com/news-releases/caulipower-launches-first-ever-all-natural-uncured-pepperoni-pizza-on-cauliflower-crust-300637003.html)

While Caulipower is known for its gluten-free cauliflower crust pizzas, now the chain is taking on preservatives with its new All-Natural Uncured Pepperoni Pizza. Boasting the same veggie-rich base, the new pizza comes with the added benefit of a preservative-free meat topping.

Caulipower's All-Natural Uncured Pepperoni Pizza is a frozen pizza featuring pepperoni that has been made without nitrates or artificial preservatives. The pepperoni is served on the brand's signature cauliflower crust, which is naturally gluten-free and nutrient-rich. The better-for-you pizza also boasts half the sugar of other gluten-free pizzas and serves as a rich source of fiber, vitamin C, and protein. As Caulipower CEO and founder Gail Becker explains, "You asked and we listened. America's #1 topping can now be enjoyed on America's #1 cauliflower crust pizza, but without all the added junk usually found in traditional pepperoni."

Image Credit: *Caulipower.*

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 10% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Preservative-free Meats:** The trend of using preservative-free meats in frozen foods is growing as consumers prioritize health and wellness.
- **Cauliflower-based Foods:** Cauliflower's versatility is causing a surge in popularity for plant-based, gluten-free, and low-carb products that use it as the main ingredient.
- **Natural and Nutrient-rich Pizza Crusts:** There is a demand for pizza crusts that are made with nutrient-rich ingredients and are free from gluten, preservatives, and other artificial additives.

### Who This Affects Most

- **Frozen Foods:** Frozen food companies have an opportunity to meet the demand for frozen pizzas that are made with healthier and more natural ingredients, such as preservative-free meats and nutrient-rich crusts.
- **Meat Industry:** The meat industry can innovate by producing more natural and preservative-free meat products that appeal to consumers looking for healthier options.
- **Health Food Industry:** The health food industry can capitalize on the demand for healthier and nutrient-rich pizza crusts by creating innovative products with ingredients such as cauliflower and other plant-based options.

## Related on Trend Hunter

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