# Savory Mess-Free Prepackaged Sandwiches Smucker’s Uncrustables Now Come in Meat and Cheese Flavors By Michael Hemsworth | Published 2022-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uncrustables References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-09-29T09%3A08%3A41) & [smuckersuncrustables](https://www.smuckersuncrustables.com)  The Smucker’s Uncrustables range has been expanded with new options to offer consumers a decidedly more savory sandwich variety that's perfect for enjoyment in school lunches. The product now comes in Uncured Ham & Cheddar and Turkey & Colby Jack flavors, which both come in the signature handheld sandwich format. This promises to deliver a mess-free eating experience perfect for enjoyment anytime, but is particularly relevant for packing into lunches thanks to its no-prep format. Director of Brand Strategy at J.M. Smucker Chris Achenbach commented on the new additions to the Smucker’s Uncrustables range saying, "Smucker’s Uncrustables have become a fan favorite. Kids and parents love the fun flavors that began with PB&J. To offer an even wider variety, we have now added tasty, wholesome meat and cheese bites that are perfect for the lunchbox.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 50% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Savory Prepackaged Sandwiches:** The expansion of the Smucker's Uncrustables range with meat and cheese flavors presents opportunity to disrupt the prepackaged sandwich market with a wider variety of options. - **Mess-free Eating:** The no-prep format of Smucker's Uncrustables sandwiches presents an opportunity to disrupt the convenience food market by providing a more efficient and less messy eating experience. - **Expansion of Fan Favorites:** Smucker's Uncrustables' introduction of new flavors presents an opportunity to disrupt the prepackaged snack market by expanding options of favored items. ### Who This Affects Most - **Prepackaged Sandwiches:** The expansion of Smucker's Uncrustables range with meat and cheese flavors poses a threat and opportunity to disrupt the prepackaged sandwich industry by offering wider options. - **Convenience Foods:** The mess-free, no-prep format of Smucker's Uncrustables sandwiches offers an opportunity to disrupt the convenience foods market by providing an efficient and easy eating experience. - **Snack Foods:** The expansion of Smucker's Uncrustables' product offerings provides an opportunity to disrupt the snack food market by providing wider options for favored items. ## Related on Trend Hunter - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md) - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Freezer-Free Crustless Sandwiches](https://www.trendhunter.com/trends/favewich-sb-grape.md) - [Nutty Sweet Jerky Snacks](https://www.trendhunter.com/trends/jack-links-duos.md) - [Flavorful Deli Meat Options](https://www.trendhunter.com/trends/deli-meat1.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Dynamic Lunch Meat Products](https://www.trendhunter.com/trends/hillshire-farms.md)