# Uncovering Alcoholism These PSA Ads Reveal The Ugly Reality By Ayman | Published 2009-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uncovering-alcoholism References: [coloribus](http://www.coloribus.com/paedia/prints/2009/04/02/297902/) The line between enjoying drinking and having fun and being an alcoholic is often fuzzy. It is difficult for a person to realize when he has crossed that line. These new [PSA ads](https://www.trendhunter.com/trends/prevent-child-abuse-america) from the Polish alcoholic anonymous organization Rzeczpospolita highlight this important issue and urge people who think they *might* have an [alcohol problem](https://www.trendhunter.com/trends/gordons-mix-it-up) to seek professional support and help. The ads use images of people having a good time while holding alcohol glasses and bottles. However, the view through the alcohol glass reveals a different ugly reality. The visuals are complemented with the copy, “Suddenly it got scary? It’s hard to tell when fun becomes disease. Don’t try to check it yourself.” The campaign is created by [BBDO Warszawa](https://www.trendhunter.com/trends/snowfall) (Warsaw, Poland). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **PSA Advertising:** Opportunity for creating impactful and thought-provoking ads that address important issues like alcoholism. - **Addiction Awareness:** Increasing awareness and understanding of addiction, including recognizing the signs and seeking professional help. - **Alcohol Industry:** Potential for the alcohol industry to take proactive steps in addressing alcoholism and supporting recovery. ### Sectors Adopting This - **Advertising:** Ad agencies can create powerful and emotionally charged PSA campaigns to shed light on addiction and encourage seeking help. - **Healthcare:** Opportunity for healthcare organizations to develop accessible resources and support systems for individuals struggling with alcoholism. - **Social Services:** Non-profit organizations and support groups can play a key role in providing assistance and counseling for those affected by alcoholism. ## Related on Trend Hunter - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md)