# Uplifting Breast Cancer Initiatives The Uncovered Project by Rethink Breast Cancer Supports BIPOC By Grace Mahas | Published 2022-10-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/uncovered-project References: [rethinkbreastcancer](https://rethinkbreastcancer.com/uncovered/)  In light of [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/thrive-causemetics1) this October, many are looking for initiatives to support like Rethink Breast Cancer’s Uncovered: A Breast Recognition Project. The project was created in response to the significant underrepresentation of and lack of support for Black, Indigenous, and People of Colour within the [breast cancer community](https://www.trendhunter.com/trends/breast-cancer-research-foundation1). Uncovered aims to assist BI&[POC](https://www.trendhunter.com/trends/creator-diversity-program) with breast cancer in feeling seen in their unique experiences and to educate healthcare providers about the realities and needs of BI&POC, so they can be better equipped to assist them. Through 16 women's stories, this project focuses on breast cancer, cultural barriers, and health inequities. “Uncovered has been a cathartic means for me to express, in the most empowering way possible, what has been a long and frustrating part of my breast cancer journey. This project is my way of uncovering the voices of women of colour who are left in the dark when they try to see themselves represented in the cancer community," said Michelle Audoin, diagnosed with metastatic breast cancer at age 40. Image Credit: Rethink Breast Cancer ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 25% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Healthcare Equity:** Initiatives like Uncovered highlight the need for education and support for underrepresented communities in the breast cancer community, creating opportunities for innovation in healthcare equity. - **Diverse Representation:** The Uncovered project emphasizes the importance of diverse representation and storytelling in raising awareness and understanding of breast cancer experiences, creating opportunities for innovation in marketing and media. - **Personal Empowerment:** Uncovered provides a space for personal empowerment and healing through creative expression and sharing, creating opportunities for innovation in wellness and therapeutic services. ### Sectors Adopting This - **Healthcare:** The need for education and support for underrepresented communities in the breast cancer community presents opportunities for innovation in healthcare equity. - **Marketing:** The importance of diverse representation and storytelling in breast cancer awareness and understanding presents opportunities for innovation in marketing and media. - **Wellness:** The personal empowerment and healing provided by Uncovered presents opportunities for innovation in wellness and therapeutic services. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Canadian Cancer Support Platforms](https://www.trendhunter.com/trends/wellspring-cancer-support.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Oncology Skin Databases](https://www.trendhunter.com/trends/oncology-skin-database.md) - [Breast Cancer-Supporting Mezcals](https://www.trendhunter.com/trends/convite.md)