# Topless Beer Can Designs Sly Fox's Unconvential Packaging Turns Beer Cans into Cups By Kyle Towers | Published 2013-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unconventional-packaging References: [thatsnerdalicious](http://www.thatsnerdalicious.com/beer/brewer-debuts-topless-beer-can/) & [slyfoxbeer](http://www.slyfoxbeer.com/) Sly Fox Brewing Company is releasing its new unconventional packaging design. The can allows customers to pop off the top and drink from it as if it were a cup. This is certainly a convenient idea that would cut out the middle man that exists in pouring your beer into a cup. It's also an all-around more efficient way of getting a lot of beer into your stomach without waiting for it to bottle neck through a tiny lid opening. The unconventional packaging combines the [pop off can technology](https://www.trendhunter.com/trends/davi-can) that can usually be found in fruit cans with the traditional beer can. It creates a convenience that your thirst will certainly enjoy. It's a wonder this concept has never been on the market before. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unconventional Packaging:** Opportunity for brands to reimagine traditional packaging designs and create innovative alternatives. - **Convenience Enhancement:** A chance to enhance consumer convenience by creating packaging that allows easy consumption without additional tools or steps. - **Novelty and Fun Factor:** Brands can tap into consumer desire for unique and entertaining experiences by introducing innovative packaging designs. ### Industries Being Reshaped - **Alcohol Beverage:** Opportunity for breweries and beverage companies to differentiate their products through distinctive packaging designs. - **Food and Beverage Packaging:** An opening for packaging manufacturers to develop new solutions that prioritize convenience and user-friendly experiences. - **Events and Festivals:** An opportunity for event organizers to enhance attendee experience by serving beverages in innovative packaging that promotes engagement and fun. ## Related on Trend Hunter - [Two-Tabbed Beer Cans](https://www.trendhunter.com/trends/twotabbed-beer-can.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Full-Top Can Openers](https://www.trendhunter.com/trends/draft-top-pro.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md)