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# Deceitfully Negative Advertising
KFC Announces New Fries with an Unconventional Advertising Method

By Kalin Ned | Published 2018-11-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/unconventional-advertising1
References: [designtaxi](https://designtaxi.com/news/402268/KFC-Turns-Tweets-Dissing-Its-Tasteless-Fries-Into-Advertising-Gold/) & [twitter](https://twitter.com/KFC_UKI/status/1058312768967921665)

[KFC](https://www.trendhunter.com/trends/believe-campaign) announces its [new fries](https://www.trendhunter.com/trends/dirty-loaded-fries) with a rather deceitful and unconventional advertising tactic. Without a doubt, the approach will make passers-by do a double take. In partnership with creative agency Mother, the tongue-in-cheek campaign harnesses the popularity of social media as a platform for critical humor. Aptly titled 'Ain't No Small Fry,' the branding project uses tweets from its 'unsatisfied' customers. These social media mentions are largely affiliated with the fast food establishment's fries.

As a result, KFC is developing a new recipe that promises to be "chunkier, tastier and better." The updated offering is announced through [unconventional advertising billboards](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza) that boast "Dear KFC, no one likes your fries. Yours Sincerely, the Entire World" in tweet format.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 18% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Deceptive Advertising:** Businesses can explore more unconventional and sarcastic advertising campaigns to gain attention and engage with their audience on social media platforms.
- **Utilizing Social Media Feedback:** Companies can gather customer feedback on social media and use it to improve their products or services as well as create unique marketing campaigns.
- **Rebranding with Humor:** Businesses can rebrand their products/services with a humorous twist to increase brand awareness and attract a wider audience.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can use social media feedback to improve the quality of their products and services as well as create unique marketing campaigns with a humorous approach.
- **Advertising:** The advertising industry can explore alternative ways of creating campaigns that eschew the traditional stereotypes and attract more clients to create bespoke campaigns with a humorous twist.
- **Brand Management:** Brand management services can help companies establish a fitting social media presence, in order to improve customer engagement, enhance their brand image and provide more effective communication to their market.

## Related on Trend Hunter

- [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)
- [Extra Crispy Seasoned Fries](https://www.trendhunter.com/trends/new-seasoned-fries.md)
- [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md)
- [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md)
- [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md)
- [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md)
- [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md)
- [Sauce-Loaded Fries](https://www.trendhunter.com/trends/dirty-loaded-fries.md)
- [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)