# Uncommon Scents Stinky Cheese Perfume By Trend Spotter | Published 2007-05-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/uncommon-scents-stinky-cheese-perfume References: [ananova](http://www.ananova.com/news/story/sm_1839895.html) Don't ask me why, but the makers of infamous Stilton Blue Cheese have decided to capitalize on their stinky scent. They've actually bottled the stench of [stinky blue cheese](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor). **Implications** - When it comes to first impressions sight is not the only sense that you need to be conscious of. People realize that their fragrance can also be a factor that contributes to creating a good or negative image. If your main focus is simply to stand apart from all the other people your acquaintances come across, having a [distinct odor](https://www.trendhunter.com/trends/perfect-nonsense) like this [Stilton Blue Cheese perfume](https://www.trendhunter.com/trends/eau-de-passion) will get the job done. It is hard for people to forget a person with such a different scent. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Distinct Fragrances:** There is a growing trend of unusual and unique scents, like Stilton Blue Cheese perfume, as people seek to stand out and make a memorable impression. - **Multi-sensory Branding:** Businesses are recognizing the importance of engaging multiple senses, including smell, in order to create a holistic brand experience and leave a lasting impression. - **Unconventional Personal Care Products:** The market for non-traditional personal care items is expanding, with Stilton Blue Cheese perfume serving as an example of the quirky and unexpected options available. ### Where This Applies - **Fragrance and Perfume:** The fragrance and perfume industry has an opportunity to explore and develop unique scents that cater to individuals seeking unconventional fragrance options. - **Marketing and Branding:** Marketing and branding professionals can take advantage of the multi-sensory trend by incorporating unique smells into their campaigns and strategies for a more impactful brand experience. - **Personal Care:** The personal care industry can capitalize on the demand for unusual personal care products by offering innovative and unconventional options to cater to niche consumer preferences. ## Related on Trend Hunter - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Bakery-Scented Perfumes](https://www.trendhunter.com/trends/the-eau-de-croissant.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md)